Femdom Advertising

Hello my cheeky cherubs! Mistress is back with another Mistress Speaks! I hope you're having a lovely summer so far.

As much as I enjoy doing these pieces, I sometimes feel like "it's all been done", or rather, that I've already had my say on most of the topics I want to. It can take a while before I stumble on another one I wish to expound on. Luckily, one of them finally popped up. This time it's the unique humor (and sometimes horror) of Femdom in advertising!

If you've been around for a while, you've probably seen commercials that feature Femdom in a lighthearted and irreverent way. That's almost universally how Femdom is portrayed, since most people don't take it seriously. They see it as a weird, quirky, off-putting niche form of adult play that will never be mainstream. They don't like it or respect it, but companies WILL use it to sell you products if they think they can. This is a source of annoyance for those of us who'd like to see Femdom treated with more respect, even if the ads are often funny and smile-inducing.

A good example is this commercial for Polish vodka that went viral when it hit the airwaves (and the internet) years ago: https://www.youtube.com/watch?v=qNn7VYyUR0U

If you're brave and/or foolish enough to browse the internet without an ad-blocker, you've undoubtedly seen ads for HERO WARS. It's one of those mobile games that's famous for having commercials that look little or nothing like the actual game, but nonetheless go viral because they grab your attention with amusing content. There are many games that use this strategy, but Hero Wars is unique for a different reason.

A lot of their ads feature Femdom tropes from Giantess and foot fetish to an Evil Queen or princess who's a demonic Succubus in disguise. Often times, feminine mythical creatures will feed the male player a poison apple, mushroom or other item before eating him alive and spitting out his bones. Sometimes a quest objective is a trap luring men to their death in other ways.

Regardless of what goes down in these ads, there is one constant. They are very, VERY horny.

James and I love the one with the Minotaur Giantess who starts whipping and chasing her slave boy around before finding herself in a dire situation. The player rescues her, at which point she turns into a loving Mommy Domme!

You can see the full video here if you want a giggle: https://www.youtube.com/watch?v=Q4JMhR5cvK0

Criticism of these ads ranges from "these are pervy commercials made to attract sad, lonely men" to "I would never support a game that encourages misandry!", so not everyone finds them amusing. Personally, I think both of these camps have lost the plot. Although I don't love seeing Femdom portrayed in a negative light or used in a dishonest way to sell a mobile game, I don't find the content itself to be problematic. These are cartoonish acts being played out with cartoonish graphics. It's pretty clear they're not meant to be taken seriously.

I fear a culture of puritanism that would ban these ads more than I worry about Femdom tropes being abused or the suggestion that these somehow encourage hatred of men. While I won't assume that all guys who play Hero Wars are sad or lonely, the ads are clearly targeting them. They're certainly not trying to sell this game to women.

Like most Femdom advertising, it's predominately harmless, even if it doesn't advance our cause in any significant way. That's my take on the Hero Wars drama. What's yours? Drop a comment below if you want to weigh in!

Now it's time to select the next Femdom film I'll be watching and reviewing. Once again, we have two returning options and one new entry. Decide which intrigues you most and vote below!

1. Bitter Moon (1992)

A mild-mannered man attempts to rekindle the sexual fire in his marriage while on a cruise. This is complicated when he develops an irresistible infatuation with an eccentric paraplegic's wife, a woman with a taste for the dark side.

2. Agnieszka (2014)

After serving five years in prison, 30-year-old Agnieszka flees Poland for Germany in an attempt to start over. In Munich she meets the lonely 70-year-old Madame, boss of an escort agency. The woman provides her with a refuge and a job: working as a dominatrix. She becomes like a daughter to her. All seems well until a young man falls in love with Agnieszka. Madame will not stand any competition.

3. Sanctuary (2022)

An up-and-coming business man named Hal attempts to end his secret relationship with dominatrix Rebecca. A battle of wills ensues over the course of one incredibly fraught night, with both struggling to keep the upper hand as the power dynamics swing wildly back and forth.

James and I just took an unannounced mini vacation, enjoying the first few days of the month off followed by the Fourth of July holiday. Now, I'm back to the grind and James is back to writing, so you can expect your next story soon.

Until then, stay naughty my slutty subs and decadent Dommes!

Yours Truly,

Mistress Cereza