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Cash Registers: The Magic Wheel 1952 National Cash Register (Low Res)

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Originally a public domain film from the National Archives or Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).


https://en.wikipedia.org/wiki/NCR_Corporation

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/


NCR Corporation, previously known as National Cash Register, is an American software, managed and professional services, consulting and technology company that also makes self-service kiosks, point-of-sale terminals, automated teller machines, check processing systems, and barcode scanners. NCR had been based in Dayton, Ohio, starting in 1884, but in June 2009 the company sold most of the Dayton properties and moved its headquarters to the Atlanta metropolitan area in unincorporated Gwinnett County, Georgia, near Duluth. In early January 2018, the new NCR Global Headquarters opened in Midtown Atlanta near Technology Square (adjacent to the Georgia Institute of Technology).


NCR was founded in 1884 and acquired by AT&T in 1991. A restructuring of AT&T in 1996 led to NCR's re-establishment on January 1, 1997, as a separate company and involved the spin-off of Lucent Technologies from AT&T...


The company began as the National Manufacturing Company of Dayton, Ohio, and was established to manufacture and sell the first mechanical cash register invented in 1879 by James Ritty. In 1884, the company and patents were bought by John Henry Patterson and his brother Frank Jefferson Patterson, and the firm was renamed the National Cash Register Company. Patterson formed NCR into one of the first modern American companies by introducing new, aggressive sales methods and business techniques. He established the first sales training school in 1893 and introduced a comprehensive social welfare program for his factory workers.


Other significant figures in the early history of the company were Thomas J. Watson, Sr., Charles F. Kettering and Edward A. Deeds.


Watson—later fired by Patterson in 1914—eventually worked his way up to general sales manager. At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads". Watson then wrote THINK on the easel. Signs with this motto were later erected in NCR factory buildings, sales offices and club rooms during the mid-1890s. "THINK" later became a widely known symbol of IBM, which was created by Watson after he joined the Computing-Tabulating-Recording Company (CTR).


Kettering designed the first cash register powered by an electric motor in 1906. Within a few years he developed the Class 1000 register which was in production for 40 years, and the O.K. Telephone Credit Authorization system for verifying credit in department stores.


Deeds and Kettering went on to found Dayton Engineering Laboratories Company which later became the Delco Electronics Division of General Motors.


In 1913, the company's market share was dominant and it was successfully prosecuted under the Sherman Antitrust Act of 1890. The ruling was appealed and executives avoided at least some of the court's strictures.


When John H. Patterson and his brother took over the company, cash registers were expensive (US$50) and only about a dozen of "Ritty's Incorruptible Cashier" machines were in use. There was little demand for the expensive device, but Patterson believed the product would sell once shopkeepers understood it would drastically decrease theft by salesclerks. He created a sales team known as the "American Selling Force" which worked on commissions and followed a standard sales script, the "N.C.R. Primer." This was the first known sales training manual in existence. The philosophy was to sell a business function rather than just a piece of machinery...


NCR expanded quickly and became multi-national in 1888. Between 1893 and 1906 it acquired a number of smaller cash register companies.


By 1911 it had sold one million machines and grown to almost 6,000 employees. Combined with rigorous legal attacks, Patterson's methods enabled the company to fight off bankruptcy, buy-out over 80 of its early competitors, and achieve control of 95% of the U.S. market...

Cash Registers: The Magic Wheel 1952 National Cash Register (Low Res)

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