Cascade Dishwashing Detergent Commercial 01 ~ 1970 Procter & Gamble

more at http://quickfound.net/

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Dishwashing_liquid

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Dishwashing liquid (BrE: washing-up liquid), known as dishwashing soap, dish detergent and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds...

Washing soda (sodium carbonate) is used for dishwashing, and may be used in areas with hard water. It was used for dishwashing before detergents were invented in Germany during World War I. Liquid detergent used for dishwashing was first manufactured in the middle of the 20th century. Dishwashing detergent producers started production in the United States in the 1930–1940s. Teepol, the first such in Europe, commenced production in 1942.

In 2005, dishwashing detergent retail sales totaled nearly USD $10 billion worldwide.

Types

Dishwashing detergents for dishwashers are manufactured and marketed variously as cartridges, gel, liquids, pacs, powder, and tablets. Any dishwashing liquid may contain bleach, enzymes, or rinsing aids. Some dishwashing detergents may be homemade, using ingredients such as borax, essential oil, eucalyptus oil and grated bar soap, among others.

Dishwashing detergents can be formulated to work under different circumstances. In some cases suitably formulated they can be used with cold water or sea water, although they will not generally work as well as those intended for, and used with, hot water.

Common ingredients

The main ingredient is water; the main active ingredients are detergents. Detergents are used, rather than soaps, because they do not react with any minerals in the water to form soap scum. There are other thickening and stabilizing agents. Other ingredients may include surfactants, hydrotrope, salts, preservatives, fragrances, and dyes.

Surfactants remove grease and stuck food particles. They may also provide foam.

Some dishwashing products contain phosphates. Phosphate makes dishes cleaner but can also cause harmful algal bloom as the wastewater goes back to the natural environment. Because of this, it is banned as a component in many places.

In 2010, the United States FDA raised health concerns over triclosan, an antibacterial substance used in some dish liquids. Elsewhere, triclosan has been found to create problems at wastewater treatment plants, whereby it can "sabotage some sludge-processing microbes and promote drug resistance in others." The United States FDA has found that triclosan provides no health benefits over soap and water. As of 2014, at least one state within the United States has banned triclosan in dishwashing liquids.

Many dishwashing liquids contain perfume which can cause irritant or allergic contact dermatitis.

Brands

Euromonitor International research on dishwashing trends in eighty countries identified producers and brands with the largest 2013 retail value shares. Five multinational companies (Procter and Gamble, Colgate-Palmolive, Henkel, Reckitt Benckiser, Unilever , Clean O Fast and HITRO PLUS), collectively held the greatest retail value shares in sixty-five of those countries. Summaries below show percentages of retail value shares and leading brand names in each country, according to Euromonitor International's 2013 reports.