Twinkles Cereal TV Commercial 1960 General Mills

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Ad for Twinkles, a star-shaped oat and corn cereal.

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/General_Mills

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world...

The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of Saint Anthony Falls on the Mississippi River in Minneapolis, Minnesota. Cadwallader C. Washburn acquired the company shortly after its founding and hired his brother William D. Washburn to assist in the company's development. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded, and in 1874 he built the even bigger Washburn "A" Mill.

In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company, producing Winter Wheat Flour. That same year Washburn sent William Hood Dunwoody to England to open the market for spring wheat. Dunwoody was successful and became a silent partner.

In 1878, the "A" mill was destroyed in a flour dust explosion along with five nearby buildings. The ensuing fire led to the death of 18 workers. Construction of a new mill began immediately. Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used.

In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers' International Exhibition in Cincinnati, causing them to launch the Gold Medal flour brand.

In 1924, the company acquired a failing Twin Cities radio station, WLAG, renaming it WCCO (from Washburn-Crosby Company).

Founding

General Mills itself was created in June 1928 when Washburn-Crosby President James Ford Bell merged Washburn-Crosby and 28 other mills...

Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog...

General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961.

Beginning in 1959, General Mills sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show...

https://blog.generalmills.com/2015/04/tbt-twinkles/

https://www.mrbreakfast.com/cereal_detail.asp?id=380