"Take it off, take it all off" Noxzema Shave Cream TV Commercial 1965 Noxzema Chemical Company; Gunilla Knutson

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Model Gunilla Knutson asked men to "take it off, take it all off" in this Noxzema Shave Cream television commercial by the William Esty Advertising Agency. "The closer you shave, the more you need Noxzema."

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Noxell

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Noxell Corporation, formerly known as the Noxzema Chemical Company, was a Maryland-based company that made household products. Its best known brands were Noxzema and CoverGirl. In 2016 it became a subsidiary of The Procter & Gamble Company...

History

Francis J. Townsend, a doctor who lived in Ocean City, Maryland, created a formula which he called "Townsend R22", or "no-eczema". Townsend prescribed it as a remedy to early resort vacationers burned by the sun. In order to help people outside of the resort town Townsend later gave the formula to Dr. George Bunting, a graduate of Washington College in Maryland, who for many years denied the transaction.

In about 1917 Bunting introduced "Dr. Bunting's Sunburn Remedy"... The product was soon renamed Noxzema and promoted as a skin cream with a variety of uses.

In 1920 the Noxzema Chemical Company factory was opened in a house in Baltimore...

During the 1950s, the company diversified into other personal care products, including shaving cream, cold cream, suntan lotion and suntan oil. In the late 1950s it originated the CoverGirl line of cosmetics, notable for using Noxzema's medicated ingredients. The company diversified again when it bought the Lestoil heavy-duty multipurpose cleanser product in 1960. The company changed its name to Noxell Corporation in 1966.

Noxell continued to be owned during this time by the Bunting family; Bunting's son, G. Lloyd Bunting, Sr., assumed the management of the company, followed during 1973 by George L. Bunting, Jr., Dr. Bunting's grandson. In 1989 the Procter & Gamble purchased the Noxell Company in 1989, as part of a $1.4 billion merger...

Its television commercials for Noxzema Shave Cream by the William Esty Advertising Agency caused a sensation when model Gunilla Knutson asked men to "take it off, take it all off" (referring to facial hair).

P & G sold the Noxzema brand to Alberto-Culver in October 2008. Alberto-Culver was subsequently bought by the Anglo-Dutch consumer goods company Unilever on September 27, 2010 for $US3.7 billion.

In 2016 the Noxell Company headquarters are located in a plant in the Baltimore suburb of Hunt Valley, Maryland; the facility also houses the cosmetics division of Procter & Gamble. This plant produces products for the CoverGirl, Max Factor and Olay brands, but Noxzema branded products are no longer produced there.

https://en.wikipedia.org/wiki/Noxzema

Noxzema is a brand of skin cleanser marketed by Unilever. Since 1914, it has been sold in a small cobalt blue jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is frequently used as a facial cleanser and make-up remover... Since the introduction of Noxzema, the brand name has appeared on shaving cream, razors, and skin-cleansing cloths.

History

The formula for Noxzema was invented by Francis J. Townsend, a doctor who lived in Ocean City, Maryland. The formula was called "Townsend R22" and referred to commonly as "no-eczema". Townsend prescribed it as a remedy to early resort vacationers burned by the sun.

Townsend later gave the formula to Dr. George Bunting who for many years denied the transaction. In about 1917 Bunting began selling "Dr. Bunting's Sunburn Remedy" as an alternative to the greasy, tallow-based medicating creams in use during the period. For the first three years, Bunting and Elizabeth Buck mixed, heated and poured the product themselves. The name was changed to Noxzema...

Noxzema continued to be produced by the Noxzema Chemical Company, which was reorganized in 1966 as Noxell Corporation, and was still under the ownership of the Bunting family.

In 1989 Procter & Gamble acquired the brand as part of the acquisition of Noxell. Alberto-Culver bought the rights to the brand in 2008 from Procter & Gamble and operated the line of skin-care products until Alberto-Culver was acquired by Unilever in 2010. In October 2014, Noxzema brand in Greece changed its ownership from Procter & Gamble to a domestic company, Sarantis for €8.7 million.