Pabst Blue Ribbon Beer: "Help Yourself" 1939 Pabst Brewing Company - Castle Films

more at http://quickfound.net/

Marketing film telling Pabst Brewing Company distributors how to increase sales, with lots of animation.

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Pabst_Brewing_Company

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from now defunct breweries including P. Ballantine and Sons Brewing Company, G. Heileman Brewing Company, Lone Star Brewing Company, Pearl Brewing Company, Piels Bros., Valentin Blatz Brewing Company, National Brewing Company, Olympia Brewing Company, Falstaff Brewing Corporation, Primo Brewing & Malting Company, Rainier Brewing Company, F & M Schaefer Brewing Company, Joseph Schlitz Brewing Company, Jacob Schmidt Brewing Company and Stroh Brewery Company. About half of the beer produced under Pabst's ownership is Pabst Blue Ribbon brand, with the other half their other owned brands.

The company is also responsible for the brewing of Ice Man Malt Liquor, St. Ides High Gravity Malt Liquor, and retail versions of beers from McSorley's Old Ale House and Southampton Publick House (of Southampton, New York).

Pabst is headquartered in Los Angeles, California. On November 13, 2014, Pabst announced that it had completed its sale to Blue Ribbon Intermediate Holdings, LLC. Blue Ribbon is a partnership between Russian-American beer entrepreneur Eugene Kashper and TSG Consumer Partners, a San Francisco–based private equity firm. Prior reports suggested the price agreed upon was around $700 million.

In 2017 the company opened the Pabst Milwaukee Brewery, a brewpub located in an old chapel on the original Milwaukee Pabst Brewery campus, that brews relatively small batches of craft-type beers and long-discontinued, historic Pabst brands (such as Old Tankard and Andeker)...

https://en.wikipedia.org/wiki/Pabst_Blue_Ribbon

Pabst Blue Ribbon is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in Los Angeles. Originally called Best Select, and then Pabst Select, the current name comes from the blue ribbons tied around the bottle neck between 1882 and 1916...

Gottlieb and Frederika Pabst and their twelve-year-old son Frederick arrived in the United States in 1848 and settled in Chicago where Frederick eventually found work on the ships of Lake Michigan. In 1862, Frederick married Maria Best, daughter of the founder and owner of the Best Brewing Company, and in 1863 became a brewer at his father-in-law's brewery.

When Philip Best retired to Germany in 1867, Pabst and Emil Schandein—his sister-in-law's husband and the vice-president of Best Brewery—worked to transform the company into one of the nation's largest brewers, capitalizing on, among other things, the Great Chicago Fire of 1871 that destroyed nineteen Chicago breweries and helped position Milwaukee as the leading beer-producing city in the United States. In 1889, Schandein died, leaving Pabst as president and his widow, Lisette Schandein, as vice-president. In 1890, Pabst changed the "Best" letterhead to "Pabst" and the Pabst Brewing Company officially began.

Ribbon following its win as "America's Best" at the World's Columbian Exposition in Chicago in 1893. Whether the brand actually won an award in 1893 is unclear. Some contemporaneous accounts indicate that many vendors were frustrated by the fair's refusal to award such prizes. One account says that the only prizes awarded by the executive committee were bronze medals, in recognition of "some independent and essential excellence in the article displayed", rather than "merely to indicate the relative merits of competing exhibits". However, the beer had won many other awards at many other fairs – so many, in fact, that Captain Pabst had already started tying silk ribbons around every bottle...

Sales of Pabst peaked at 18 million barrels in 1977. In 1980 and 1981, the company had four different CEOs, and by 1982 it was fifth in beer sales in the U.S., dropping from third in 1980.

In 1996, Pabst headquarters left Milwaukee...