July Progress Report (Spreadin' the Word!)

The Kickstarter is coming up in a couple weeks, and to ensure it's success we've been working hard slapping images of the Battle Gem Ponies up all over social media (in hopefully the least annoying way possible) to get some "Whoa, what's that from?" reactions that lead to an occasional new follower. 

The plan is to have them added to image boards like Derpibooru, Twitter, Instagram, & DeviantArt on a daily basis, and on places around Reddit, Facebook, & Discord on a weekly basis until ALL the non-legendary ponies get posted. So far it's been the most growth we've seen since the 2017 demo dropped.

Research is being done behind the scenes on ideal Kickstarter Add-On prices, shipping expenses, and concise descriptions. We've even recorded a first draft for our Kickstarter Video (which still needs some revisions over the next couple weeks) and we have plans for a new style of DevLogs to come out in video form by the end of this month. (Anyone familiar with TBBBAP might enjoy what we'll be trying to do with that.)

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It's all big & busy stuff we're up to, trying to set the stage for our first ever Kickstarter. If all goes wrong, it'll mean major setbacks timeline-wise as we have to go job hunting for a couple months and then put BGP on the backburner as a side hustle until we get back to a comfortable financial standpoint to then try full-time again.

But hey, it probably won't come to that. We're slowly gaining followers, there's YouTubers out there (who probably has our emails & messages in their auto-spam folders) that'd love to play this game, we have a $1.5K social media ad budget for the Kickstarter campaign, and over 550 people who've downloaded the Combat Demo.

And even after all that, there's Everfree Northwest! We'll be live in-person at a convention that held a consistent near 2K attendance year-after-year with our recently confirmed Vendor Hall booth demoing the game! We plan to have a computer up displaying our Kickstarter page and encouraging on-the-spot donations (as well as recovering travel costs through merch sales).

This could work! It's exciting, stressful, and nebulous all at the same time. But overall, the vibes are positive. We got this. And a huge part of that confidence comes from knowing how long you guys have been backing us. This project could really become something. And it's worth every dollar risked to see it through.