GarisonDunnArt

Marketing Myself (as I see it).

Added 2021-04-01 07:24:14 +0000 UTC

I have a really, REALLY difficult time trying to market myself as an artist. The way people are capable of getting an audience just makes no sense to me. Not necessarily in the logistics, but in "riding the line" so to speak. So many popular artists seem capable of what I call "passive-aggressive marketing". A style of marketing which one aggressively pushes their artwork in people's faces, all while doing it passively, without thinking about. It's just in their nature to be marketable. I don't understand how these artists are able to do it. It's just not in my bones. It's not impossible to market myself, I just need a lotta LOTTA help from other people. People who can much more easily connect with an audience, giving them what they want. To them, marketing themselves seems like "Duh, of course you do that." To me, though, it's a "What the fuck? HOW?!"

I think all of this has to do with understanding people. To market means to understand your audience and give them what they want. You know how others think, what gets them to think about your product and how to sway their emotions. I seem incapable of doing this unless, for whatever reason, said audience gives my art a chance. After some time, they realize what makes it good and become fans. I can't get that initial hook, though. Finding people, understanding them, and hooking them. That's marketing, to me.

I have trouble with marketing myself as an artist. Where people are, understanding them, and hooking them. I feel I get the framework, but I can answer these for myself. Not without lots of help. I guess what I need is someone dedicated to helping me specifically. I guess that's what they'd call a producer, right?