XaiJu
Coffeezilla
Coffeezilla

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2024 REVIEW

Reflections on 2024, how we did, how I think we can improve.

High Level Thoughts
+ some great investigations, both influencers and high impact stories featured
+ voidzilla was an unexpected hit and provided a good mix of quantity/quality between the channels
+ real world results (like CFTC enforcement on Safranko)
- too much time and resources on the Coffeezilla movie
- fighting frivolous (imo) lawsuit

For 2025
Doubling down on high-impact investigative journalism.

As always thank you for supporting. It means the world, and I enjoy having an independent funding source which frees us from the constraints of sponsorships and conflicts of interest.

Would love to hear your thoughts in the comments below. Wishing you all happy holidays as we close out the year! ♥

Comments

I’m late to the party but I heard about the movie and I got to say it was a little bright light would like to see more LORE! But <3 all the stuff

Lauren H

Happy New Year, brother! Upwards and onwards!

petar.xyz

Only person I would spend on their patreon. Keep it going Stephen, your work is awesome. The movie is a passion project and doesn't need to have to reach a threshold. If you don't do things you like, you will hate doing things you need to do. Hoping for an intriguing 2025.

Caron Torliak

One other thought on 2024. I think you helped support/grow an entire community of content creator journalism was big this year. And the amount you support each other is amazing! ❤️

EclecticLlama

:) It is essential unless you are independently wealthy :) and even then, best done via LLC :)

Yourfriends AndMe

Happy winter solstice and 2025 everybody

Susanne Christians

Merry Christmas in advance!

Jondeau Kassim

Target productions such as CoffeeZilla The Movie at a younger audience. Consider a new, complementary channel: "CoffeeZilla KIDS".

Chris Baines

Your movie was so fantastically done I think it was worth the resources!! ALL your videos are so rewatchable. I can’t tell you how many times I’d put them on when I was working.

ArtyLubear

You’re the boss in investigative journalism and Coffeezilla and Voidzilla are the best hands down ! And the reason I support your channel in Patreon 🫶🏽 People are now scared of you do a deep dive, so you’re nailing it!

Fernanda Alario

Investigate the glitter people, where is it all going. ❤️ Good work

Nina Mcmunn

been awesome to see how much you've grown, and as always enjoying everything you put out

Leon Lush

Nah, yes we could do another big investigation instead of the movie but then we would have a shitty half baked movie that you would regret making at all. I think if we had more output for the same amount of time, like a 3 part series or something it would feel like less time was wasted.

Ed Leszczynski

Dunno. I liked the movie. It provided some balance to the heavy hitting content and made the world in which you work have a bit more context.

Elisa M.R.

Yep agreed.

Coffeezilla

Check out Coffee's plan for the new set: https://www.patreon.com/posts/new-set-time-i-97438391. It was for informal, lower-effort videos, only matching the slick look of the main channel. When that crashed, he had to switch to plan B - which didn't exist. Hence the Void.

DOM Pekka

Voidzilla was and is good, but the Coffeezilla deep dives are the reason I subscribed and I would encourage you to continue working on that as your primary content.

James Reavis

I also disagree, I think the void is a great way to stay active on youtube between main channel videos, and keeps the audience engaged. Besides, I think the lower effort production (i.e. just sitting down for a chat with the camera) lands really well for a lot of viewers. It's what we expect on YouTube and it feels appropriate and informal.

Nadia Belsito

What’s after coffeezilla?!? MORE COFFEEZILLA!!! ☕️☕️☕️😈😈😈

Ant Wakefield

I disagree, whilst I love the 10 million dollar studio stuff, I also love voidzilla.. and surely the fact that it proved that people come for the journalism and opinions, also shows that that IS the brand, the amazing journalism, the personality of coffee, not just the high effort effects?

lulu Gregory

? wonder if there is a way to send more $ ? Merch or :)

Yourfriends AndMe

just noticed as seen on Netflix - yes, if editing takes :) 1 hour per minute (on a good day) movies are ... very very long. hour per second or more. feels like. Congrats! Still wishing for Xmas gift of knowing how to tell people about the Mondee Data breach & impacts, however, I also see and continue to see the huge benefits you provide to all of us in taking on some of the biggest names, who are so.... abusive in using their fame, and how sadly and badly they can impact everyone. You respond with wit, humor, good, neh! GREAT research, and again, ;) better than mainstream folks ;) Keep up the good work in 2025 - ;)

Yourfriends AndMe

Thank you for your hard work, keep the investigations and reports going, and I wish you all the best for the coming year! :D

EyebrowScar

i think you know this already, but you have a real talent for both investigative technique in addition to understanding the complexities of your subject matter; financial scams. keep up the excellent work. and merry xmas.

Eric August

Keep up the fabulous work, scammers are so damaging for genuine startups innovating within web3, the more you take down, the better.

Gary Woodhead

Dang that 3 part story is about Counter Strike and Steam gambling gonna be sick

Jack Lehmann

Here’s to hoping coffeezilla 2: The empire strikes back is a go in 2025!

Eddie White

You and your team have done amazing work this year, and I hope you all get to relax a little and enjoy the holidays! Can’t wait to see what’s to come in 2025!

Jenneryy

Congrats to you and the team on an amazing year! I have no doubt that 2025 will continue to reflect the passion and integrity you put in. Hope you can take some time over the holidays to enjoy how far you’ve come and the impact you’ve made

K Marie

I enjoyed the movie, i like the noir elements mixed in with the journalism as well. I would love a follow-up of the movie.

Jonathan J Rainone

I hope you keep incorporating your own universe lore into Coffeezilla, I love that stuff 😊

Hillary Burgardt

I beg to differ: Voidzilla wasn't a happy accident; it was a hasty accommodation. It proved that the main dish is the journalism (including the opinion pieces = the rants), that's what people come to you for. It gets a lot of views, but it detracts from your brand by being visibly low-effort.

DOM Pekka

My only regret about my patron membership is that I should have started it sooner. Keep doing the incredible work you do. It's world class independent, investagitive journalism, at it's finest. I believe in what you do and have the T-shirt to prove it! You where born to do this mate. Decent people can't stand thieves...

Neil P

+1 on the movie I didn’t really understand what you were doing with that

Angel Barranco

I have a great passion for investigatng scammers and having people held accountablee. I’ve had a few big W’s this year and it feels great to help people have the days they deserve.

Kevin Larkin

I think you should also be posting on a fb page. You can make more money even with way less views. I got lucky with one a few years back and it was the best thing ever happened to me. Once I started making money directly from Facebook, I studied their policies and made it a goal in point to learn all I could about the platform. I now have many pages and consistently get invited to things like the performance bonus program and the content monetization program and you would be invited to the ads on reels and as well as content monetization probably and there’s one more with reels

Kevin Larkin

I have nothing to comment on what to improve and such. I just want you to continue your hard work in your amazing journalism.

Lebon14

Another year of Coffee not getting shot by the CIA <3 you're a hero

KnockKnockitstheKGB

I love that each of us making a small investment enables you to make this sort of impact. Hope the Logal situation gets sorted as quickly as possible 💚

Liv

Thanks for doing what you do. Love the work and love the lore too

Miint

Hopefully Logan will fund most of your operations after the lawsuit is over.

Risto Pochepov

You don't know what you don't know, and I think the movie was your chance to get super creative, and I think it would have performed better but it kind of got overshadowed by immediately getting sued by Logan Paul right after.

Meli Bear

Just keep doing what you do, Coffee. That's why we're here. As far as the movie...yeah you went overboard but my wife knows nothing about you but LOVES the cat shirt. Love the Void and looking forward to 2025

Mike Gervasi

Awesome to hear that you're not looking to springboard off of coffeezilla into something different down the line. I love your channel so so much and it's definitely really necessary in today's social media/internet environment fraught with scams.

LavastormSW

I can't believe logan's "waived claims" refund promise was this year. it feels so long ago that I actually believed he would refund the victims if for no other reason than save face. This cryptozoo stuff should have been hashed out long ago considering he didn't actually deliver a game. There's no reason why that should still be dragging on but here we are.

alphacino

Great year! I thoroughly enjoy your videos. As someone who isn't deeply into crypto, I still find them very engaging. It would be awesome to see more content beyond crypto, as it could appeal to a broader audience and attract new viewers as well! I think you mention gaming in your last AMA video.

Blu3Diamond

To many more

bxtcher

Been great to support you Coffee! Bless you for all that you do.

Daniel James

Great year, can't wait for more videos in 2025. Also, huge voidzilla fan, love the short form videos with no background, keep up the great work.

Gambit 56790

Keep up the great work!

George Donnelly

Logan Paul? Ah! you mean LOGAL Paul. My apologies. I couldn't remember that name being on any legal documents.

Michael

You're doing great work Coffee! Keep it up. Wife and I love what you're doing. You're one of the good ones!

Tristan Petry


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