Fitness Store - Self Improvement

“Hi! Are you interested in improving your fitness?” Nina said with a glowing smile, only to be dismissed by yet another passer-by, a mumbled excuse and vague hand gesture all the man needed to refuse. Nina tightened her long ponytail, taking a moment to gather her composure. She leant on the display stand and checked her watch – the device reminding her of the meagre number of steps she had taken today, which only drove her disappointment further.

Nina had been trying to get her fitness business going, but sales were low. She had everything she needed: a storefront in the busiest, fittest part of town, a stock of the latest athleisure clothing, and enough equipment to outfit an entire gym. Despite her efforts, sales were not where she needed them to be. Running the store alone was difficult, and Nina needed something more.

As she stopped leaning on the display stand, the bottles on it rattled slightly, bright green liquid within bubbling and fizzing in the fading sunlight. She tapped the glass of one of them with her polished nail, watching with excitement as the fluid reacted. In her desperation, Nina had turned to a more alternative way of finding income: witchcraft. The potions (or, ‘home brewed energy drinks’ as she had cunningly decided to market them) were what Nina had hoped would turn her business around, giving her customers a boost of energy and the bodies that they dreamed of. As the woman thought back on her wasted day spent straining her voice the bustle of the street, she had resolved to pack away the display and give up.

“What are these?” the man said, poking at one of the drinks and jolting Nina out of her daydream. Immediately, the smile returned to her face.

“Home brewed energy drinks!” she said, beaming. She looked over the man. He was a little overweight, slouching in his stance despite being taller than Nina, and his face set in a permanent tired frown. “Guaranteed to give you that burst of energy you need to get the body of your dreams!” Nina continued. The man was exactly what she was looking for: someone she could get interested not just in the product but into the entire lifestyle.

“What’s in it?” he said, looking curiously at the liquid inside. It seemed to move of its own accord, swirling and turning around inside the bottle without any momentum being applied.

“Nothing but good honest homegrown ingredients, all specifically chosen to help you refine your body and boost your energy!”, Nina said, slipping naturally back into the sales pitch again.

“Can I try it?” the man said. “Haven’t got anything to lose, I guess…” he mumbled, unscrewing the cap.

“Except those pounds!” Nina said, awkwardly bumbling out afterwards, “That is, if you want to lose pounds. Your body is yours, friend!” The man let out a chuckle as he downed the small drink, handing the bottle back to Nina. Just then, another thought struck her. She knew that if she took some of the same potion she would have some measure of control over the change, and the man might be something more useful to her than just a customer. Subtly, she licked the lid of the bottle as she took it, tasting a fizzing, sugary drop. The man was too busy enjoying the drink to notice.

“That tastes great!” the man said, licking his lips. Nina couldn’t help by smile. Already, his eyes looked more awake.

“I’m Nina”, she said, holding out her hand.

“Hank”, the man responded, shaking hers in a firm grip. “I’ve got to say, I’ve never been a guy for energy drinks, but that stuff is brilliant!”

“I’m glad to hear it, Hank! That means a lot”, Nina said, tossing her ponytail behind her. “Do you think you’re ready to start your fitness journey?” she asked with a grin. She knew that Hank would be perfect, their shared consumption giving her a level of control over any changes.

“Sure! Why not?” Hank said. “No time like the present.”

“Exactly!” Nina said, picking up the display. “I’ll tell you what – I’m about to lock up, but do you want to come inside and see if we’ve got anything that suits you? No pressure at all”, Nina said, gesturing with her free arm to the store behind her. She knew that he wouldn’t be able to resist. In the window, mannequins posed dynamically, pale, formless skin covered by lycra, their rigid hands locked around dumbbells.

“That sounds good to me!” Hank said, heading inside the store. With a smile on her face, Nina slipped in behind him, placing down the display and flipping over the door’s sign to tell the world she was closed. She locked the door behind her.

“Now we’ve got some privacy!” she said, clapping her hands together. Hank was too busy looking around the room, staring at the various equipment and clothing on display.

“I don’t even know what any of this stuff does”, he said, confused. “Maybe it’s not for me, you know?”

“Don’t give up now, we’re just getting started”, Nina encouraged, placing a hand on Hank’s shoulder. “It’s just you and me in here – there’s no shame in not knowing something”. Her palm touching him, Nina could feel something deep inside of Hank: a desire for change, for happiness, perhaps coming from a place far more rooted than the potion could have ever revealed. She stood back from him. This might be easier than she thought. “How about you head into the changing room, and I’ll get out some stuff for you? If you’d like to get fitter, it’s important to have the right tools for the job.”

“Okay”, Hank said, pulling the curtain of the changing room behind him. “Do you want me to take off everything?” he asked shakily.

“If that’s okay?” Nina said sweetly. “I’ll just get some bits that I think will suit you, hold on!”

Behind the curtain, Nina could hear Hank stripping down, the metallic clinking of his belt, the crumple of his jeans. She looked around her store, trying to find the first part of Hank’s new look. She grabbed a pair of bright yellow form fitting leggings, taking them off the hanger with a spring in her step. “Here!” she said, poking them through the curtain. “Give these a try. I won’t peek!”

Nina could hear Hank pulling at the stretchy material.

“Are these women’s leggings? I was expecting shorts” he asked, voice muffled by the curtain.

“They’re unisex!” Nina said coyly. “I think they’ll look good on you, Hank!” There was a slight pause as Hank thought about her answer.

“Really?”

“Yeah! They’ll be great! I can’t wait to see how good you’ll look!” she said flirtatiously.

“Don’t you think these are a little small? And yellow’s not really my colour, I was thinking I’d get something a bit plainer.”

“Yellow will really suit you, Hank. Trust me on this, I know!” Nina said confidently. The rustle of clothing on the other side of the curtain told her that Hank had heeded her words and was trying them on. Nervously, Hank pulled the curtain back. He was naked, except for the leggings clinging tightly to his legs, the man sheepishly trying to cover up what he could of his body. “You’re already looking slimmer!” Nina said, staring at his leggings. It was true – the magic had taken hold and the changes were beginning. The bulk in Hank’s legs was still there, just refined into a slightly shapely rear and large, powerful thighs.

“It’s okay, just feels a little uncomfortable on my…” Hank said, his voice trailing off. Nina couldn’t help but stare, despite Hank’s attempts at hiding his member, caught fast against the fabric.

“My mistake!” Nina said. “I forgot the underwear! Here, you take a look at how good you look in the mirror, I’ll get out some more pieces for you!” Nina said, pulling the curtain back. She hoped that inside the changing room Hank was admiring his body. It had only started to look more like Nina’s ideal, and she was already liking what she saw.

She dashed over to the underwear section, grabbing a pair of women’s fitness boxers that matched Hank’s skin tone. She held them up in the light appraisingly, assuring herself they wouldn’t be visible beneath the bright yellow of Hank’s leggings. With a satisfied smile, she grabbed a dark sports bra, taking a second to internally decide the ideal cup size. Nina pushed the two garments through the curtain, feeling Hank grab them.

“Slip these on! The underwear should help keep all your bits where they’re supposed to be”, she said, raising her voice so her favourite customer could hear her.

“These aren’t like my usual boxers…” Hank said, his voice shaky.

“That’s because they’re for the gym! They’re designed to help you work out in comfort”, Nina said, hearing Hank pull down the leggings behind the curtain. She wondered if he would notice how slim his legs had become in the mirror, or if they had become smooth and hairless like she had hoped.

“What about this top? I think it’s too small, it looks a bit like a crop top”, Hank queried.

“That’s a…”, Nina smirked, trying to come up with a good excuse. She knew that with the magic taking over she could most likely say whatever she wanted, but she wanted to keep up the pretence that these were male clothes just in case. “A supportive undergarment! It helps wick sweat away from your vitals so you can work out for longer. It’s the latest trend, I promise you”. Begrudgingly, she could hear Hank stretch it out, slipping it over his head.

“What do you think?” Hank asked, stepping out from the changing room and nervously scratching his head. Already he was looking slimmer and fitter, and Nina had to stop herself from squealing in delight. Most of the bulk was gone from his body, his gut now smooth and his fat reserves diminished. Looking him over, Nina noticed that his shoulders had slimmed down after donning the sports bra. His whole frame looked far less masculine than it had been before he had tried the drink, now looking firmly androgynous, with very little showing that he had once been clearly a man. Nina couldn’t help but stare at Hank’s diminished manhood, barely visible behind the layers of lycra. Almost everything, she thought. “Nina? What do you think?” Hank repeated. Nina blushed slightly.

“I love it! You look so great!” Nina said, quickly embracing him. She could feel her own breasts, compressed within her own sports bra, pressing against Hank’s chest. There was a slight sense of cushioning to the man’s chest. Inside his own sports bra, Nina knew that small budding breasts were forming.

“You okay there?” Hank said, looking down at her. Their faces were close, and Nina quickly pulled away with a nervous giggle. She didn’t want Hank to get the wrong idea and try anything. At least, not yet.

“I’m fine! All fine. Just really pleased with how you look, that’s all”, Nina said smirking. “How do you feel?”

“Good, I guess. Weirdly good!” Hank said, looking at his changing body in the mirror. He took a few steps around the store. “I feel lighter on my feet already!” There were still parts of him that were distinctly Hank, but there had already been a dramatic change in the man. He no longer looked like the overweight and overtired man he had been earlier, but looked younger, healthier, and undoubtedly fitter. “It’s amazing how much difference some clothes can make, right?” he said, with no hint of irony. Nina nodded in agreement, glad that the man was blissfully unaware how much he had already changed.

“Shall we get you some shoes fitted?” Nina asked.

“Sure! That sounds fun!” Hank said, beaming with enthusiasm as he followed the woman deeper into the store.

“What size are you?” Nina asked, her elbow gently brushing with Hank’s.

“A ten, I think”, Hank said, and Nina swiftly grabbed the nearest size ten she could find.

“Don’t worry about how this pair looks, these are just to see if they fit!” she said, undoing the laces and slipping them tenderly onto the man’s much smaller feet, after covering each with a short ankle sock. Nina tightened the laces and stood back, letting the man see if they fit.

“That’s weird…” Hank said, watching as the shoes flopped limply around his feet. Nina had already grabbed another box, a pair of slick black women’s trainers in a far smaller size. “Are you sure these ones are the right size?”

“Yup! Definitely! Here, try these ones on instead!”

“These say they’re women’s shoes”, Hank said, inspecting the new box.

“What do you mean?” Nina said innocently. “It’s not like they have heels on them. Shoes are gender neutral; don’t you think?” she said, waiting for Hank to shrug at her open question, slipping on the shoes and fastening the laces. They fit perfectly, just as Nina expected. “Why don’t you take a quick walk around the store and see how they feel?” Hank jumped up from his seat as ordered and begun a fast walk. With each step, Nina watched as his stride shifted, slowly getting used to his altering centre of gravity. As his steps slowly changed rhythm, Hank was shrinking, his body becoming more compressed. By the time he had walked back around to Nina, his growing curves looked more prominent, and Nina was the one looking down at him, rather than the other way around. Hank was now half a head smaller than her, but he didn’t seem to notice, admiring his feet covered in the tight, expensive plastic and rubber.

“These are fantastic!”, he said delighted. “I feel like I could run a marathon in these!”

“Maybe not just yet”, Nina said with a laugh. “How about we start with something smaller? There’s a weight room that we could use and see if you’re enjoying these new clothes as much as you say!” Hank grabbed Nina’s hand. She could feel his fingers had slimmed down, the hair on his arms gone.

“I’d really enjoy that. Thank you, Nina”, he said tenderly, catching her eye with a smile. Nina looked away, embarrassed. Already she could feel a strong attraction growing between them, and the transformation was far from over. “I’ll race you!” Hank said, letting go of her hand with an uncharacteristic giggle and dashing off through the store. Nina grinned as she chased after him. She only hoped that this enthusiasm would continue.

The weight room at the end of the store was one of Nina’s prides. It was a simulacrum of a gym, with its slightly padded floors and floor to ceiling mirrors meant to put her customers at ease and speed up their transition into gym addicts. With the store’s footfall being below expectations, it was looking tired from lack of use – a thin layer of dust covered some of the dumbbells and the yoga mats were still rolled up, unused. Nina, keen to not let an opportunity go to waste, had only managed to use it during lulls at work, getting in a few stolen reps between seeing customers. Hank, his body still changing, stood in the centre of it, hands on his newly curvier hips.

“There’s so much here – I don’t even know where to start! I want to try it all!”, he said, unable to mask his enthusiasm.

“I’m glad you’re feeling more positive about exercise, Hank”, Nina said with a smirk, glad to see the potion was working wonders.

“Me too! It’s about time I start getting my body in shape”, he said, looking down at his more feminine body, wrapped tight in sweat wicking fabric.

“Before we get started, we’ll need to make sure you can lift weights safely. We don’t want your hair getting in your eyes and distracting you, right?”

“My hair?” Hank asked quizzically, shrunken hand going to his scalp. When he had first sipped the potion, his hair was cropped short, but now before Nina’s eyes it was growing rapidly, thick black hair bursting out in tumbling locks until it tickled at his neck. Hank twisted it around a finger for a moment, perplexed. Then, his face softened. “I guess you’re right, Nina!” he said with a smile, somehow starting to believe that his hair had always been that length.

“Try this!” Nina said, tossing a bright yellow hairband to Hank who deftly caught it, his hands agile. The man held it up against his leggings.

“It’s a perfect match!” he said, smiling. “It really does suit me”, he said, his voice trailing off as he pushed his hair back, closed his eyes and slipped the headband on. As he did so, Nina watched his face alter. Nina could feel a sudden surge of magic between the two of them and focused on how she wanted him to look. His own innate desire for change was supplanted and built upon, Nina’s own, feminine ideal taking over.

Nina watched as Hank’s rough, unkempt eyebrows magically trimmed themselves, transforming into two expressive lines above his eyes. His nose perked up into a slight button, losing its broad, wide form. His eyes, once tired and worn out, now were lively and alert, shining brightly in the store’s lights. The bone structure of his face painlessly shifted. His skull shrunk down, matching his newly slimmed neck. His jawline lost its ruggedness, his cheekbones raising to give him two cute slight dimples either side of his mouth. His lips expanded into a broad, happier smile. Nina was delighted – Hank looked perfect. Beyond the physical, there was a newfound confidence that Hank was portraying through his new face – he was no longer the glum, worn out man he had once been – but a younger, more confident person, able to achieve anything that he put his mind to, whether inside the gym or outside of it.

“I want to try this weight first!” Hank said, heading over to a large cross bar on the floor, huge weights on the ends of it sinking into the soft floor slightly.

“Wait!” Nina said, trying to stop Hank, but it was too late. He had already grabbed hold of the bar and was easily lifting it up, throwing it onto his shoulders as if he had been weightlifting for years. As he bent down into a confident, powerful squat, Nina could see his body changing to account for the sudden desire he had to use the heavier weights. Densely packed muscles began to build throughout his body, bursting into life beneath tight, vein covered skin. Hank’s outfit strained as his thighs grew in bulk, his shoulders reformed to be well used to lifting. After only a few reps, his body looked noticeably different, stronger, but having lost the subtle curves Nina had hoped for.

“Let’s try something lighter to start off with!” she said desperately, helping him place the weight back onto the floor. She touched a hand at Hank’s hips, feeling the dense muscles beneath. Hank looked at her, his face now one of confident, beautiful femininity, and Nina quickly looked away. She was finding it harder and harder to keep her hands off of him. Was the potion affecting her too?

“Sure!” he said, walking over to the smaller rack of dumbbells across the room.

“Shall we try some chest presses first? I’ll spot for you!” Nina said, gently tapping a bench. Hank lay down, holding two small dumbbells. Nina positioned herself near his face, and slowly counted as he went through the reps without needing to be shown what to do. His movements were strong, controlled, and Nina was relieved to see that the sudden bulk of his muscles was fading. As he started another rep, she could see that his body was fit, but not bulky. Just how she liked it. Nina couldn’t help but stare at Hank’s chest, pressed tight against the sports bra. The breasts that Hank had been growing were increasing in size with each movement. Nina stopped caring about his form – she was entranced, the fabric straining as the two mounds grew larger and larger. Inside her own leggings, she could feel a change within herself: her vagina was growing wetter and wetter as Hank’s transformation was reaching its conclusion. She worried for a second that Hank, given the position of his head, would be able to smell her, and only hoped that his own sweat would cover the scent of her arousal. Just as she began to see a pair of perky nipples pressing hard through the fabric, she found herself saying “That’s enough of those! Let’s try something else!”

Hank stood up, sweating, and smiling. He stood close to Nina, and the woman bit her lip as she tried to resist the urge to kiss him there and then. There was one more thing she needed to do first.

“How do you feel about squats? Give them a go, I’ll keep an eye on your form!” Nina said, stepping back from what was left of Hank. She knew she didn’t need to check his form – he was exercising like a professional. For her, it was just another chance to stare.

With each squat, the dense bodybuilder’s muscles that Hank had rapidly grown faded from his lower body. His leggings stopped looking so strained, now covering a pert and healthy behind. Nina slowly paced around Hank, looking at his legs as he turned into his fittest, best self. With each movement, Hank panted, his voice growing higher and higher until it was a gentle, effeminate sigh. Nina’s eyes were then drawn to the slight bulge in the front of Hank’s leggings. No doubt her reckless flirting had spurred the man onwards, and she could see the impact it was having on him. It was the only thing left of Hank’s masculinity, and Nina smiled wider and wider as it faded. With a deep squat, it vanished completely, and with another a slight camel toe formed, accompanied by a wet, painless pop. Hank was gone.

The woman stood up from her squat, standing there dazed for a moment. She stared at Nina, her eyes squinting as if she was trying to recognise her from somewhere. She stared down at her body, now fully female, and fully her own. She was the very image of fitness, her body looking as though it was sculpted through long hours in the gym and a strictly maintained healthy diet. She curled her fingers, experimentally.

“How do you feel, Hana?” Nina asked, willing the name to stick. Nina wasn’t sure how, but the woman looked like a Hana. Slowly, the new woman walked over to her, and opened her mouth to speak. Before any words escaped, Hana kissed Nina. The taller woman’s eyes went wide with shock – she had been willing the potion to make her a perfect girlfriend but hadn’t expected it to work so soon. Her hands went to Hana’s exposed waist, pulling the smaller woman closer as their tongues entwined. The last remnants of the potion magically slipped from Nina’s mouth to Hana’s, and a final change took place as the two women kissed for the first time.

New memories were forming in Hana’s mind, deeply rooted as if they had always been there. Hank’s interests and hobbies faded away until they were forgotten about. The memories of his evenings spent playing videogames and scrolling endlessly on his phone vanished, replaced by those of Hana: coming home and enjoying reading fitness magazines and watching romantic films with her partner. The endless nights of fast-food binges transformed in Hana’s mind to her strict diet of calorie counted meals, with a few cheat days interspersed to really celebrate a special occasion. The monotony of Hank’s life as an office worker had ended – Hana knew in her heart of hearts she was a personal trainer at a local gym, and always had been. She remembered her girlfriend Nina helping her get the job, and then a wave of new memories crashed over her as she remembered the name. Nina, her fantastic fitness freak of a girlfriend. She remembered when they first met at a yoga class, their nervous first date as both were suddenly struck by unfamiliar feelings, and the first time they tenderly made love.

Nina pulled away, staring at the beautiful woman in her arms. She couldn’t help but smile as Hana stared back at her, gazing deep into her eyes. Nina knew that she would be the only person to remember Hank. Everything about him was gone, and Nina knew it was for the best. Hana, her girlfriend, cleared her throat.

“Sorry, what was I talking about?” she said with a giggle.

“You were just doing some squats and I think you got up too fast!” Nina said, laughing, pushing Hana teasingly on the shoulder. “I always tell you that you need to eat more before a workout, but you never listen!” Hana rolled her eyes mockingly. “You were in a complete daze for a second there, Han”, Nina continued. “How do you feel?”

Hana looked around the room, then down at her body that she treasured so much.

“I’m great! I had just popped in as you were closing up the store, right?” she asked, the memory of her day suddenly catching up with her.

“That’s right. You wanted to do some light exercises before we head to the gym”, Nina said, gesturing at the weight bench on the floor.

“Ah yeah, I remember now!” Hana said, placing her hands on her hips. “Although, I was thinking there was something else we could do instead of the gym...” she said, slowly walking towards Nina.

Hana’s girlfriend smiled. Nina felt the other woman’s hands wrap slowly around her waist as she stared up at her, before whispering in her ear. “Maybe we could do some cardio right here?” Nina didn’t need to be asked twice, her hands going to the other woman’s face as they kissed once more. Years of passion suddenly blossomed between them – they both knew each other’s bodies intimately. For Hana, she remembered hundreds of nights spent panting together in the twilight, athletic bodies entwined in bliss. For Nina, she knew Hana’s body like no other – it was almost as though she had dreamt it up herself.

Nina turned the smaller woman around, feeling her behind pressing close against her groin. She knew that the front of her leggings must have been soaked already, but she didn’t care. The windows at the front of the store were frosted, the doors locked. No one was going to walk in on then, and she was free to explore her new girlfriend’s body to her heart’s content. Nina brushed Hana’s hair aside, kissing her neck while she moaned. One hand slowly slipped under Hana’s sports bra, feeling the sweating, bulging breasts beneath, desperate to be played with. She squeezed and toyed with her, every moan that escaped Hana’s lips driving Nina on with more vigour. She had dreamt of this for a long time – hearing her girlfriend moan in the store, barely able to keep their hands off of each other. Hana arched her back, grinding her rear against Nina. Slowly, Nina slid a hand down the front of Hana’s leggings, seeing the tight yellow fabric strain with the sudden intrusion. She slipped inside the panties that only earlier were on their hanger ready to be sold. Her long fingers curled as they reached Hana’s womanhood, tender and wet.

“Oh god…” Hana sighed pleasurably as Nina worked. “I love you so much, Han…” she said, her voice wavering in pleasure.

“I love you too”, Nina said genuinely. “Now try not to moan too loudly, I don’t want any noise complaints”, she said teasingly, working the new woman’s clit with practised skill and pinching at her erect nipple. Any mock protestations from Hana were soon muffled by her moans as the orgasm built closer and closer to fruition. With a final burst of speed and pressure on her clit, Nina felt her tremble in her arms, her whole body shaking. Her fingers reached up, grasping at Nina’s hair as she came. She staggered forward, catching her breath and Nina extracted her fingers, dripping with her girlfriend’s juices. She licked them up, savouring the salty, feminine taste. This wasn’t how she expected her day to go when she set up her ‘energy drink’ stand this morning, but she was delighted in how it had progressed.

“Your turn”, Hana said after recovering, her voice low. She took Nina by the hips, pushing her down onto the weights bench with her strong arms. Nina giggled in delight, leaning back. Hana adjusted the yellow headband, keeping her dark hair away from her face on which was fixed a hungry, sexual smile. Nina felt small fingers playing at the waistband of her leggings, slowly pulling the tight fabric down and over her rear, the leather of the weights bench cool on her exposed behind. She knew what was coming and spread her legs.

Hana worked at her like a master. The memory of years of being Nina’s perfect partner had shown her exactly how and where Nina liked to be played with, and the pleasured moans pouring from the other woman’s mouth told her she was doing her job well. The taste of her girlfriend was thick on her tongue, and she continued.

“You’re so fucking good at this”, Nina moaned, the words giving Hana another surge of confidence. This was exactly what she lived for: making sure her partner had the best time possible. Nina reached down, stroking Hana’s hair as the two women locked eyes, wordless passion between then. Instinctively, Hana could feel Nina on the edge of the orgasm and kept up the pace. With a wail, the pleasure came crashing over Nina, her thighs locking into spasms with the force of the sensation. Hana stood up with a smile.

“Do you think we can go to the gym now that we’ve done a warmup?” Hana said wryly, helping Nina up from the bench, still deep in the post-orgasm glow.

“That sounds like a good idea to me, Hana”, Nina said with a smile. She couldn’t wait to see what kind of work outs they’d get up to in the future.

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A fun transformation for soom99! I hope you enjoy reading it. Pictures coming soon!