Britt Pearce

Early access ALERT: IWC Investment into Formula 1 is GENIUS

Added 2025-06-23 22:03:30 +0000 UTC

Gringa patrons! HELLO! Happy Monday!

Ahhhhh! It feels like it’s been a long week already lol! And it’s Monday. Toddler life. It’s in the trenches! How can such a tiny human be such a raging fire ball of destruction?! 🤣🤣🤣 an adorable fire ball of destruction tho! Haha! We are in the phase of: pull everything out of every drawer. So…. It’s a lot of picking up shoes and re folding clothes. Hahah!

BUT YOURE NOT HERE TO HEAR MY WOES!

So! With the F1 film coming out - I’ve really been stewing over the new watches that were inspired by this film! This video is ahout some of those watches but mostly ahout how intrigued I am with IWC aligning themselves soooo strongly with F1. I think it’s a really brilliant move for them and it is going to pay of in dividends! I know not everyone is into F1! It’s very niche! 🤣 but it’s really been building a lot of steam - and for IWC to align themselves so strongly with a sport with a lot of cross over (engineering, design, something very human!) I think it’s so brilliant!

But I guess this is what I do with my free time now. 🤣 re-fold clothes and wonder “hmmm I wonder why IWC is sponsoring this film?!”

This video is some of my thoughts! But… as always… you guys are way smarter than me! What do you think?! Do you think it’s wise for IWC to invest so much money into this?! Is it a waste?! Do you not care about F1 at all?! 🤣 ARE YOU GOING TO SEE THE FILM?! I know I am! The babysitter is booked! 🤣 I CANT MISS IT!