XaiJu
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The Kulture Study: IVE 'ATTITUDE' MV

The Kulture Study: IVE 'ATTITUDE' MV

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I love attitude a lot! It's so fun and that one instrumental that plays during the later dadadada-parts is addicting to me. I have no ideas what it is and how to describe it, but i love it. I just really like the production of this song, well, the whole album actually. It's so well produced. I can't wait for you to check it out. If you are interested in checking out performances of attitude, even more the music show stages, there's two that i really love: They didn’t do studio choom this time, but this 1thek one is really cool! https://youtu.be/S37Um-3BgSw?si=zADM0Z0Mr86e-546 They were also one Young Ji‘s show and performed Attitude live with hand mics as well as a band version of Rebel Heart https://youtu.be/JIxXSH8u0hs?si=9ldlo1Tpf8y_lJhf https://youtu.be/pwEHVc8mTj4?si=WzDKf4spZT-ufT5d

Rina

Love this IVE comeback On a separate note, I just saw Psychic Fever live on tour and I am BEGGING for a reaction to their MVs. It’s a Japanese group but they give kpop in a lot of ways

Jesse

loooove to see Gaeul pop off

Tobi

Ohh I didn't know that ! It totally makes sense now that you've pointed that out, there's an extra confidence about her in this song

Eurone

Wonyoung is one of the lyricists for 'Attitude'. the concept was her mindset/lucky vicky. they also put the iconic wonyoung's turn in the choreography and the 700 won coin has 러키비키 (lucky vicky) below it. "for the only thing that can change in an unchanging situation is your 'attitude', the song captures the mindset of pleasantly embracing an unavoidable situation." "title track 'attitude' was created to reflect the 'wonyoung mindset' that finds positivity in anything." 🍀

lovedive

IVE outdoes themselves every cb, their discography is unmatched. Also fun fact, the director of this music video also directed Enhypen’s No Doubt.

Giddy_Giddy_Up

I still think Rebel Heart has taken the #1 spot for me out of their discography, but the more I listen to Attitude it may be tied for 2nd. And I love the MV and it looks like theyre having so much fun. Also, if you havent already you should check out Yujins performance video from a couple months ago. https://youtu.be/-k1ZMX2Pbjs?feature=shared

Artist37

The original sample is from Suzanne Vega and her song "Tom's Diner" released in 1990. Specifically, it was the version released by the producer duo DNA a year later. Fun fact about "Tom's Diner", the engineer who created the mp3 file format was a HUGE Suzanne Vega fan and he listened to the original version of "Tom's Diner" thousands of times to help him in developing the mp3 digital format (the original is actually ONLY her voice so it was simple enough to convert to digital 1s and 0s). Tom's Diner was the very first song ever to be put into an mp3 format. For this, Suzanne Vega is often referred to as the mother of digital music as her song started it all. It's a pretty apt sample if you think about how kpop is done and produced

Edward Lee

do u have plans of reacting to doctor doctor by zb1? just curious

liam

I legit thought the original sample was from Fall Out Boy's "Centuries" I had no clue it came from somewhere else

Letícia

This is a double title track alongside "Rebel Heart" actually!

Letícia


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