PASTEL HELL: the definitive guide to millennial aesthetics
Added 2021-09-12 19:36:25 +0000 UTCnew report hope u enjoy :-)
i'll probably be doing a live screening of this on Discord a little later in the month
as promised, here are some of the writings that were my favorites from research:
1.) Virtue Hoarders: The Case Against The Professional Managerial Class by Catherine Liu
2.) The Tyranny of Terrazzo Will the millennial aesthetic ever end? By Molly Fischer
3.) WELCOME TO AIRSPACE How Silicon Valley helps spread the same sterile aesthetic across the world by Kyle Chayka
4.) FACEBOOK ALEGRIA ILLUSTRATIONS by JS Weis
5.) Why does every advert look the same? Blame Corporate Memphis by Josh Gabert-Doyon
6.) batshit Pepsi design guidelines
7.) Why is tech illustration stuck on repeat? Ask the overworked, underpaid illustrators. by Hirsh Chitkara
8.) The Corporate Logo Singularity by Rachel Hawley
Comments
Here in 2025 with 'face for the algo' activist posting...
I Hate Max
2025-11-15 11:06:06 +0000 UTCWould love to be able to watch this report again.
Risky_Pete
2024-07-31 23:03:55 +0000 UTCHoly shit. Flat style is just the human being mascot from Community.
Cam
2024-03-13 08:10:18 +0000 UTCFutura suicide note is a nice touch.
2022-10-01 20:20:44 +0000 UTCThat montage made me feel existential. Also maybe… that song actually slaps.
2022-03-23 12:26:23 +0000 UTCGod damn it
Alex Harris
2022-02-21 22:48:43 +0000 UTCThe montage at the end was a painful experience. Thank you for expressing this with such clarity and precision as to make me upset
Noah Tavlin
2022-01-05 01:08:40 +0000 UTCOne day we'll look back on the flatlanders and want to return
2021-12-07 00:19:28 +0000 UTCThis literally made me burst into tears spontaneously
rainbow.harvest
2021-10-25 21:29:44 +0000 UTCHow am I supposed to work for a tech company now? ugh!
Taylor S
2021-10-14 00:27:11 +0000 UTCReally great video! Thank you.
2021-09-29 16:53:07 +0000 UTCOn ideographics—There’s that 1% percent voice in my head, aware that I agree with most of what’s presented here, some Infographics represent the collective rule book of otherwise “marginalized” groups. An example of this would be “How to navigate an employee transitioning their gender in the workplace.” It’s woefully directional, but for many who have experienced this sort of thing—the idea of presenting a quick and dirty “guidebook” is a sort of utilitarian approach to Infographics. I loathe them, but there is that tiny voice of “ok I could see how someone would find this sort of thing helpful”
2021-09-24 18:50:27 +0000 UTCThanks so much for the video :,) Really enjoyed it. First patreon channel i ever subscribed to. But I think the infographic take needs some more work. There were definitely a LOT of infographics going around that weren't the Democratic party line and used the same aesthetics. IMO a mention of Canva is warranted! The replicable graphics are easy to make using the Canva templates and I think that helps to explain the consistencies. The "Flat Illustration" people are definitely a core part of Canva too lol. But anyways thanks so much for the video :-) looking forward to more. Also want to know what you think of the discourse about the 5-over-1 housing!
Emily Fox
2021-09-23 02:46:27 +0000 UTC
