More details on TNA firings.

We have more details on the TNA firings from this week.

There were other people in the company that fans may not know about such as Romy Glazer, who worked in marketing. We're told that she was well liked, and almost all metrics tied to her work there increased. Glazer was brought in to help expand the company's footprint on the marketing side of things. Sources claimed that TNA's email list great to close to 140,000 with over 13 million emails going out to promote the show. She also took over some of the responsibilities left behind when Lou D'Angeli was let go. She was also heavily involved in the company's social partnership with VitaCoco, BLCKSMTH, and PCO Burger.

Rob Kligman had only been in his Chief Revenue officer since last Summer. Michael Shewchenko will be at TNA as VP of Digital Operations for Anthem until April 30.  He was also responsible for help putting together some big brand deals.

Rafael Morffi was a name that TNA outright denied had been working with them for a number of months. We’re told that’s because he couldn’t formally join the company due to a non-compete from his previous work. However, he was credited with helping increase live event attendance and helped TNA with their Dallas, El Paso, San Antonio and USC shows. He also helped get the company into UBS Arena, which one source speculated slow ticket sales there could have contributed to the firing. TNA sources claimed they were planning on adding a lot to that show to draw fans. 

Sebastian Dastranj might be known to some wrestling fans as Sebastian Suave. He actually did an in-studio interview with us six years ago in Toronto. He had extensive experience across almost all facets of wrestling from in ring to promoting and marketing to booking.

Ariel Shnerner was a departure that many saw coming after Carlos Silva took over as TNA President. A lot of the names that met success in TNA in the last year were set up by Ariel. We’re told that Sherner did have a situation while visiting NXT late last year where talent requested he not be in the locker room, as well as Shawn Michaels having to "correct" him on some things.

Sherner was seen as someone who worked his way up from the bottom into his position.

Mike Gilbert also made a twitter post highlighting some of these names.

Regarding Chief Revenue Officer Rob Kligman and Digital Department head Michael Shewchenko: Exclusive insight from someone close to the team paints a fuller picture of Kligman’s impact: “Rob was doing a great job—got close to a million in ad-sales in under 12 months. Guy is the real deal. Topps, VitaCoco, all the movies, were him.”

“Shewchenko and Karen Cleavett were leading social, and TNA+. Michael was responsible for the shift from Impact Plus to TNA+ with Endeavor Streaming, which made the app actually usable.” The TNA+ crew also moved Impact from on-demand to simulcast on TNA+ to give people without AXS TV a way to watch until a US deal came, leading them to DOUBLING the apps business. 

* Should be noted multiple people reached out to me to put over Shewchenko’s work. 

Romy Glazer, a contractor in TNA’s marketing department, ran marketing for TNA+ beginning last year, then when Lou Diangeli was let go, she took over digital live event marketing & media with Ross Forman and worked ad sales with Rob Kligman. Glazer was coordinating Joe Hendry with USC Athletics just recently which is a big time move for TNA. 

- The marketing and ad sales team that Anthem is moving on from modernized their strategies which helped lead to selling out  7 TNA+ events just last year and expanded into TV and streaming buys in December, and coordinated high-profile collaborations—like the BLCKSMTH clothing line and a VitaCoco content deal that “became one of their top pieces of content ever (2.1M views on IG).”

Sebastian Dastranj, meanwhile, was a “Swiss army knife” who “rolled his sleeves up,” running Smash Wrestling in Canada while reviving TNA’s merchandise efforts and assisting with backstage social content— Again multiple people put over Dastranj to me. 

Virtually all of what Mike wrote lines up with things we've heard in the last few days.