Interesting story behind AEW changing their Full Gear 2023 color scheme
Added 2025-03-08 20:00:06 +0000 UTCAEW Full Gear 2023’s graphics took a little bit of time to get into season shape, or something else that James Harden said once, I guess.
Originally, AEW Full Gear graphics featured yellow and gold theming, playing up the fact that the Los Angeles Lakers used to play there. However, by October things were switched up and we’ve found out why, as the company headed into AEW Revolution 2025 at the Cryrpo.com Arena, FKA the Staples Center.
Ownership of the LA Forum requested a change, as the LA Clippers owners actually bought the Forum several years ago. With the graphics representing the team’s rivals, they wanted a change. AEW ended up going back to the traditional Full Gear graphic style that has existed a few years before. For AEW Revolution this year, AEW was able to adopt the Lakers colors as they're emanating from where the Lakers play.
Tony Khan is a big fan of the Lakers, which is why the original color purple/gold scheme happened.
The Crypto.com Arena had previously been exclusive to WWE. However, when they ran the Intuit Dome for the Raw on Netflix premiere, AEW was able to book the home of the Lakers.
Comments
It's absolutely the same thing in music with promoters amd venues.
Insomnia Inc
2025-03-09 16:15:47 +0000 UTCYep, same with bands touring and summer festivals. Won't announce their own headline show in a country that they're booked on a festival for.
ES
2025-03-09 11:30:27 +0000 UTCIt's not exclusively a WWE thing. Many entertainment industries employ similar practices. For example, people performing at South By Southwest (SXSW) in Austin, TX are prohibited from performing for up to 90 days in a 90-mile proximity from Austin and the SXSW venues.
Joel Pearl
2025-03-09 01:44:52 +0000 UTCThis is a great story, great work!
Robbie Wray
2025-03-08 22:24:33 +0000 UTCNo, they’re currently on an east coast swing
Chris Kessler
2025-03-08 21:57:31 +0000 UTCWhich just shows WWE expects loyalty they don’t give in return.
Stalla
2025-03-08 21:09:23 +0000 UTCWill there be someone from Lakers at Revolution?
Andreas Bryhn
2025-03-08 20:58:54 +0000 UTCWas there ever supposed to be some kind of cross promo with Cyberpunk 2077 as the scheme of tonight's show, well it uses pretty similar themes.
Insomnia Inc
2025-03-08 20:30:10 +0000 UTCI do like how AEW has different colors for their PPVs normally. Maybe use a green color scheme for Dynasty since they will be in Philadelphia?
Thomas Rathert
2025-03-08 20:21:16 +0000 UTC
