Secret Deodorant TV Commercial 01: "New Secret Super Spray" ~ 1960 Procter & Gamble

more at http://quickfound.net/

SECRET with Katy Winters

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Secret_(deodorant_brand)

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble’s portfolio of products, which includes male brands Gillette and Old Spice.

There are currently more than 55 different antiperspirant/deodorant products sold under the Secret brand. Products are produced by company plants in Greensboro, NC and in Mexico City, Mexico, which are then distributed to retailers. Secret products are sold in a variety of channels, including supermarkets, drug stores and mass merchandisers. They are also available through various online retailers...

History

Procter & Gamble began research on the product that would be Secret’s first in 1945. In 1956, Secret was introduced as a cream that was applied with fingers to the underarm area for underarm odor control. It was the first antiperspirant/deodorant product made for, and marketed to, women. In 1958, Secret introduced a roll-on product, with a spray following in 1964. The solid round stick version was launched in 1978.

Early product innovations were driven by the principle that men and women may have different needs when it comes to odor protection, but women should never have to compromise on efficacy. The slogan “Strong Enough for a Man, Made for a Woman” was developed in the early 1970s and grew to become one of Secret’s most famous advertising tag lines. (Reference: P&G Corporate Archives)

The 1980s

During the 1980s, Secret adapted the solid antiperspirant/deodorant from a round stick to a wide stick in order to better fit under a woman’s arm. Secret also introduced three new scents: Powder Fresh, Spring Breeze and Sporty Clean, to meet growing consumer demand for a variety of scents. By the end of the 1980s, Secret was the leading women’s deodorant brand in dollar sales.

The 1990s

The 1990s brought more innovations with the launch of Ultra Dry and Sheer Dry. These products were proven to provide more strength and protection [than previous versions]. In 1999, Secret introduced Platinum Soft Solid, the strongest over-the-counter form of antiperspirant/deodorant protection available at the time.

The 2000s

Secret continued product line expansion in the new millennium. Starting in 2001, three new scents were added: Ambition, Genuine and Optimism. This was followed by the 2002 launches of Secret Platinum Clear Gel and Secret Invisible Solid, with a micronized formula that goes on clear...