Maxwell House Coffee TV Commercial: "Good to the Last Drop" ~1956 Rex Marshall

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'Instant MAXWELL HOUSE coffee: Rex Marshall explains the miraculous "flavor buds" in Maxwell House.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Maxwell_House

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Maxwell House is a US brand of coffee manufactured by a like-named division of Kraft Heinz. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the now-defunct Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop", which is often incorporated into their logo and is printed on their labels...

In 1884 Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker. He was said to be able to tell the origin of a coffee simply by smelling the green beans. Over the next few years, the two worked on finding the perfect blend. In 1892 Cheek approached the food buyer for the Maxwell House Hotel and gave him 20 pounds of his special blend for free. After a few days, the coffee was gone, and the hotel returned to using its usual brand. But after hearing complaints from patrons and others who liked Cheek's coffee better, the hotel bought Cheek's blend exclusively.

Inspired by his success, Cheek resigned from his job as a coffee broker and, with partner Maxwell Colbourne, formed a wholesale grocery distributor known as the Nashville Coffee and Manufacturing Company. They specialized in coffee, with Maxwell House Coffee, as it came to be known, as the central brand. Later, the Nashville Coffee and Manufacturing Company was renamed as the Cheek-Neal Coffee Company. Over the next several years, the Maxwell House Coffee brand became a well-respected name that set it apart from the competition...

Of its major manufacturing facilities, the third was established by Maxwell House in Jacksonville, Florida. This continues as its single operating plant today...

https://en.wikipedia.org/wiki/Rex_Marshall

Rex Marshall, (born Marshall Bingeman Shantz, Jr. January 10, 1919–March 9, 1983) was an American actor, television announcer, and a radio personality for 46 years. His career began in Boston, Massachusetts as a reporter for a radio station and ended in White River Junction as the owner of his own radio station.

Marshall's most memorable role was as the host and announcer of the anthology television drama series Suspense from 1949–1954. He was also remembered as an announcer on the radio, spokesman for the Reynolds Aluminum Company for 25 years and as the spokesman for the Maxwell House coffee brand...