Gallo Grenache Rose Wine Commercial ~ 1956 E & J Gallo Winery

more at http://quickfound.net/

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/E_&_J_Gallo_Winery

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

E & J Gallo Winery is a winery and distributor headquartered in Modesto, California. It was founded in 1933 by Ernest Gallo and Julio Gallo, and is the largest exporter of California wines...

History

The two brothers started the winery in 1933, following the repeal of Prohibition after years of growing and selling grapes. Ernest and Julio were competing against larger, more established, and better financed companies, including more than 800 wine companies established in California in the first few years after the repeal of Prohibition. Their starting capital was less than $6,000 (~$110,000 inflation-adjusted to 2017), with $5,000 of that borrowed by Ernest from his mother-in-law. The brothers learned the craft of commercial winemaking by reading old, pre-Prohibition pamphlets published by the University of California which they retrieved from the basement of the Modesto Public Library.

By 1993, E. & J. Gallo was the country's largest winery, with a 25% share of the American wine market.

In April 2019, Constellation Brands Inc. announced a deal to sell wine brands, including Clos du Bois and Mark West, to E & J Gallo Winery for $1.7 billion...

In addition to the Gallo Family Vineyards brand, the company makes, markets, and distributes wine under more than 60 other labels. (See below for a list of other labels/brands.) The company also makes the low-end fortified wines Thunderbird and Night Train Express...