jeffquitney

Tranquilizers: "The Relaxed Wife" 1957 Roerig-Pfizer Atarax Hydroxyzine Marketing

Added 2019-05-15 15:13:03 +0000 UTC

'Industrial film marketing Atarax," a tranquilizer, and asserting how "ataraxic medicines" can help people relax.

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Hydroxyzine

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Hydroxyzine, sold under the brand names Atarax among others, is a medication of the antihistamine type. It is used in the treatment of itchiness, anxiety, and nausea, including that due to motion sickness. It is used either by mouth or injection into a muscle.

Common side effects include sleepiness, headache, and a dry mouth. Serious side effects may include QT prolongation. It is unclear if use during pregnancy or breastfeeding is safe. Hydroxyzine works by blocking the effects of histamine. It is in the piperazine family of chemicals.

It was first made by Union Chimique Belge in 1956 and was approved for sale by Pfizer in the United States later that year. In the United Kingdom 28 doses cost less than a pound. In the United States the wholesale cost in 2018 was about 0.05 USD per dose. In the United States about 8 million prescriptions were written for hydroxyzine in 2016...