Secret Deodorant TV Commercial 03: "Super Spray with Icinol" ~ 1960 Procter & Gamble

more at http://quickfound.net/

SECRET with Katy Winters: "new ice blue secret with icinol"

A young woman (played by Maggie Peterson, who was Charlene Darling on “The Andy Griffith Show”) is worried that she will not pass her driving examination due to her perspiration odor. Katy recommends new Secret with Icinol to help her stay cool, and she passes the driving test.

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Secret_(deodorant_brand)

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Secret is an antiperspirant/deodorant for women manufactured by Procter & Gamble. It is sold in the United States, Canada, and Mexico. Secret was launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945. Secret is the only female brand antiperspirant/deodorant in Procter & Gamble’s portfolio of products, which includes male brands Gillette and Old Spice.

There are currently more than 55 different antiperspirant/deodorant products sold under the Secret brand. Products are produced by company plants in Greensboro, NC and in Mexico City, Mexico, which are then distributed to retailers. Secret products are sold in a variety of channels, including supermarkets, drug stores and mass merchandisers. They are also available through various online retailers...

History

Procter & Gamble began research on the product that would be Secret’s first in 1945. In 1956, Secret was introduced as a cream that was applied with fingers to the underarm area for underarm odor control. It was the first antiperspirant/deodorant product made for, and marketed to, women. In 1958, Secret introduced a roll-on product, with a spray following in 1964. The solid round stick version was launched in 1978.

Early product innovations were driven by the principle that men and women may have different needs when it comes to odor protection, but women should never have to compromise on efficacy. The slogan “Strong Enough for a Man, Made for a Woman” was developed in the early 1970s and grew to become one of Secret’s most famous advertising tag lines. (Reference: P&G Corporate Archives)

The 1980s

During the 1980s, Secret adapted the solid antiperspirant/deodorant from a round stick to a wide stick in order to better fit under a woman’s arm. Secret also introduced three new scents: Powder Fresh, Spring Breeze and Sporty Clean, to meet growing consumer demand for a variety of scents. By the end of the 1980s, Secret was the leading women’s deodorant brand in dollar sales.

The 1990s

The 1990s brought more innovations with the launch of Ultra Dry and Sheer Dry. These products were proven to provide more strength and protection [than previous versions]. In 1999, Secret introduced Platinum Soft Solid, the strongest over-the-counter form of antiperspirant/deodorant protection available at the time.

The 2000s

Secret continued product line expansion in the new millennium. Starting in 2001, three new scents were added: Ambition, Genuine and Optimism. This was followed by the 2002 launches of Secret Platinum Clear Gel and Secret Invisible Solid, with a micronized formula that goes on clear...

https://en.wikipedia.org/wiki/Maggie_Peterson

Maggie Peterson Mancuso (born January 10, 1941)[1] is an American television actress. She is best known for playing Charlene Darling on The Andy Griffith Show.[2] She also played the character of Doris in the episode "A Girl for Goober" (1968).

Biography

The youngest of four children, Peterson was born to Arthur and Tressa Hill Peterson. Her father was a doctor and her mother a homemaker. Aside from The Andy Griffith Show, Peterson also appeared on other TV shows such as Love American Style, Green Acres, Gomer Pyle USMC, and The Odd Couple. She appeared in an episode of Mayberry R.F.D. as Edna, a cafe waitress; in the 1986 movie Return to Mayberry; as the innocent Rose Ellen in the 1969 film The Love God?, starring next to Don Knotts; and in the 1968 film Angel in My Pocket.

Peterson landed a role as Susie, the coffee shop waitress on The Bill Dana Show, another spin-off from The Danny Thomas Show, which aired from September 1963 to January 1965..