Cellophane: "Out of This World" 1954 Dupont; Bakery Products Packaging Sales

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Dupont cellophane sales training film with an angel and devil watching the activities of bakery salesmen on earth while explaining how packaging helps to sell food. Kodachrome.

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Cellophane

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Cellophane is a thin, transparent sheet made of regenerated cellulose. Its low permeability to air, oils, greases, bacteria, and water makes it useful for food packaging.

"Cellophane" is a generic term in some countries, while in other countries it is a registered trademark...

Production

Cellulose from wood, cotton, hemp, or other sources is dissolved in alkali and carbon disulfide to make a solution called viscose, which is then extruded through a slit into a bath of dilute sulfuric acid and sodium sulfate to reconvert the viscose into cellulose. The film is then passed through several more baths, one to remove sulfur, one to bleach the film, and one to add softening materials such as glycerin to prevent the film from becoming brittle.

A similar process, using a hole (a spinneret) instead of a slit, is used to make a fibre called rayon. Chemically, cellophane, rayon and cellulose are polymers of glucose; they differ structurally rather than chemically.

History

Cellophane was invented by Swiss chemist Jacques E. Brandenberger while employed by Blanchisserie et Teinturerie de Thaon. In 1900, inspired by seeing a wine spill on a restaurant's tablecloth, he decided to create a cloth that could repel liquids rather than absorb them. His first step was to spray a waterproof coating onto fabric, and he opted to try viscose. The resultant coated fabric was far too stiff, but the clear film easily separated from the backing cloth, and he abandoned his original idea as the possibilities of the new material became apparent.

It took ten years for Brandenberger to perfect his film, his chief improvement over earlier work with such films being to add glycerin to soften the material. By 1912 he had constructed a machine to manufacture the film, which he had named Cellophane, from the words cellulose and diaphane ("transparent"). Cellophane was patented that year. The following year, the company Comptoir des Textiles Artificiels (CTA) bought the Thaon firm's interest in Cellophane and established Brandenberger in a new company, La Cellophane SA.

Whitman's candy company initiated use of cellophane for candy wrapping in the United States in 1912 for their Whitman's Sampler. They remained the largest user of imported cellophane from France until nearly 1924, when DuPont built the first cellophane manufacturing plant in the US. Cellophane saw limited sales in the US at first since while it was waterproof, it was not moisture proof—it held water but was permeable to water vapor. This meant that it was unsuited to packaging products that required moisture proofing. DuPont hired chemist William Hale Charch, who spent three years developing a nitrocellulose lacquer that, when applied to Cellophane, made it moisture proof. Following the introduction of moisture-proof Cellophane in 1927, the material's sales tripled between 1928 and 1930, and in 1938, Cellophane accounted for 10% of DuPont's sales and 25% of its profits...

Cellophane sales have dwindled since the 1960s, due to alternative packaging options. The polluting effects of carbon disulfide and other by-products of the process used to make viscose may have also contributed to this; however, cellophane itself is 100% biodegradable, and that has increased its popularity as a food wrapping...