It's Ichigo (strawberry) season, when sakura blooms and certain, unnamed people stuff their faces with strawberry cakes.
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Did you notice the little Easter egg in the picture?
I don't think it's something people outside of Japan would pick up on, so let me clue you in. See those three bottles on the ground on right hand? (that's the hand that is not left) And the cute little cat staring at them happily from the doorway? Well, in Japan, they have this weird tradition of placing bottles of water outside their houses to keep cats away (it's called "nekoyoke").