August Progress Report ($20K funded already!?)
Added 2021-08-25 02:12:01 +0000 UTCThis progress report is a super late one, but also pretty short & simple.
This entire month has been focused around getting this game in front of as many brony eyeballs as possible and it's been working out pretty well, all things considered.
We're posting everywhere daily, interacting with the small community we're forming on different social media pages, posting art of the characters wherever we can, and running ads on a strict "please don't max out this credit card before the end of the month" budget.
Getting featured on major YouTube channels is proving more difficult than expected, but we have some pretty strong numbers as far as industry standard conversion rates go.
Over 10% of the people who see the social media ads actually click on the Kickstarter link, and of those clickthrough people, just under 10% of those end up pledging something. (For comparison, one should expect something like 2% on each of those for an average-looking product that nobody's heard of.)
Likely helped out by the fact we're serving a niche group. But even non-brony folks find appeal in the sheer quality of the game. (And this video here is a prime example of that.)
We're at the final countdown now! 9 Days left to go...
The odds seem to be in our favor, but we'll keep pushing hard and knocking on people's inboxes just in case. And maybe once this is all over, we'll have a little bit of verification/certification/notability/status/clout behind us that'll put on on a few radars.
Not just some pony fan game, but that pony indie game that got funded on Kickstarter.
And it's all been made possible because Patrons like you kept it alive at its darkest hours.
So we can't thank you enough. But we'll try anyway by making the best game possible.
