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January Bonus: Erewhon Taste Test

From its $22 smoothies to its celebrity clientele, Erewhon has become the go-to super-woo supermarket for America's super wealthy. But what's the story behind this pop culture punching bag? What does the name mean? And what do $14 kale chips taste like?? 


You can play the episode directly through Patreon or use our RSS feed to add it to your podcast app. Here are the instructions from Patreon. As ever, leave a comment if you've got a request for future Patreon bonus episodes.


Also, some news! Aubrey is back from her whirlwind tour of the UK and diving into the research for a Jamie Oliver episode. Mike is still fighting the respiratory infection he got over the holidays but is still managing to add to his notes on the Anti-Vaxx to Vitamin D Truther pipeline. In other words, see you back on the main feed ASAP!


Can't wait,

M&A

Comments

was not expected my 20-something past self to get dragged for their cigarette preferences on this ep lmao

adri

I had a near death experience thanks to this episode. I laughed SO hard, while taking a large swig of iced tea, that upon hearing you say “malk,” I nearly choked to death. I love you both so much. If I do have to shuffle off this mortal coil, having Maintenance Phase be the last thing I hear would be an honor.

bee

I genuinely adore that some folks who don't enjoy unexpected mouth sounds might have braved this out of love of the content only to be updated on the seeds' progress inside of Mike's mouth and being carried away by the elixir.

Meghan Blythe Adams

Ox bile is actually an active ingredient in the only digestive enzymes that I've ever found to help. (Auto-immune illness with IBD as a comorbidity)

Cara Mazzola

No one asked but…! If you want to overpay for groceries on the premise that some food is worth paying more for, you should consider a locally managed, collectively owned grocery co-op! Support local farmers and producers, not billionaires 🍎

Victoria

This is real life!

Khava Dobrenski

Kunk! 😂 I love the little bit of almost-radio silence when you two are laughing so hard you are hardly breathing! Y'all crack me up and your natural joy make life easier to live. Thank you for doing this podcast.

Anna Wilson

Michael! Both Gardisil and the shingles vaccine will absolutely make you feel like hell for days! If you have another dose to take, do yourself a favor and plan a few days off and space them out.

Smilyme

I’m not familiar with Erewhon as a ritzy shopper (or even a curious one!) but I used to work for a very small/niche vegan cheese company- I AM a bit more familiar with the concept of bigger companies buying out the little places with good “IP”and making it their own. This was a great episode! Thanks.

Rosemary Erb

you two are so funny!!!

Chelsea Blakely

Backed up, would fuckin love to see it.

Michael Waite

Not gonna lie, I still shop at Erewhon at least once a month. Their smoothies are the BOMB. I do wonder if the superfoods, etc. they put in them really work. I have some of their recipes make smoothies at home with just the basic ingredients. They kick ass. The strawberry glaze they make is literally strawberries, lemon juice and maple syrup blended together. It makes everything taste divine.

Alyssa Boyle

I know yall focus on the food and exercise industry for the most part but I would love to see more beauty industry health grifting get debunked, there is So Much of it out there

Gayyyyyyybriel

Holy moly, those brownies really do whip ass!

Gail

I really hope we don’t do anything with bile. It’s gross and the method for obtaining it is insanely cruel.

Shannon

Aubrey, I'm watching your movie right now and I am weeeeeeeping. It's amazing, you're amazing ❤️

I started hearing about the risk of dementia from anticholinergic drugs? I need your guys’ help

Wikipedia say Michael quit? “ Hobbes decided to step away from the podcast in October 2021, citing his wish to end his involvement on a high note.”

It is you Mike, Claire’s buttermilk biscuit recipe/method from her BA days slaps. 😄

Dana

Soooo excited to listen to this one! I actually worked at an erewhon in the supplement department and boy do I have some stories from that insane work environment

Katie Boeckman

Please know you two bring so much joy into my life! This ep was delightful

I mentioned upthread that my mother lived in the macrobiotic house in the late 1960s, in Cambridge. My favorite detail of her time there is that her mother, a Yiddish lady from the border region of Ukraine and Poland, used to call the house and upbraid Michio Kushi with a lot of Oy vey! Vhat are you doing to my daughter?! and similar, until one day when my mother happened to walk by and hear her mother's voice coming out of the phone. I appreciate the brown rice and miso soup and umeboshi I grew up eating, alongside the Jewish food that was our family's baseline. But macrobiotics seems one step away from an eating disorder to me. My mother tells me she used to occasionally see Michio Kushi in a diner, smoking and eating eggs & bacon. There's a depiction of a very judgemental French macrobiotic community in David B.'s excellent graphic memoir "Epileptic".

Leela Corman

now i just really want to try a mushroom brownie 😂 y’all are the best ❤️


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