In the West, pink first became fashionable in the mid-1700s, when European aristocrats -- both men and women -- wore faint, powdery variants as a symbol of luxury and class. Madame de Pompadour, the chief mistress of Louis XV, loved the color so much that, in 1757, French porcelain manufacturer Sèvres named its exquisite new shade of pink, Rose Pompadour, after her.
Pink was not then considered a "girls" color -- infants of both sexes were dressed in white. The tint was, in fact, often considered more appropriate for little boys because it was seen as a paler shade or red, which had "masculine," military undertones.
The more recent association with women and femininity started around the mid-19th century when, according to Steele, "men in the Western world increasingly wore dark, sober colors," leaving brighter and pastel options to their female counterparts.
"The feminization of pink really began around there," she explained. "Pink became an expression of delicacy, as well as froth."
Pink also, as Steele's book notes, developed its first erotic connotations around this time, because it hinted at nakedness. Lingerie in shades of pink became increasingly common, as did references to the color's sexual allure in literature and art -- always in relation to the female body.
-from βRefined, rebellious and not just for girls: A cultural history of pinkβ
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