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The little podcast with the big advertisement

I'll explain this all more, but that is a former Vice President of Marketing for Disney Canada who wore a homemade sandwich board and the actual digital billboard about eight stories tall. I worked with Greg as a client for over a decade and now he's hocking my podcast in the city square like a minstrel of old. Actually, if you've never heard of Terry Fox, this is a man who single-handedly changed how Canada views cancer. Greg here has raised hundreds of thousands for the annual Terry Fox Run, and this year he raised over $125,000 offering this personal humiliation and the billboard space was thrown in by Branded Cities. It was only supposed to be up for 3 minutes. Then they said they wanted to throw five more minutes on. They spent so long admiring the art, they left it up for 30 minutes - to the point that when it finally cycled to a blank background, Doomsday was still burned into the screen. I'll share more tomorrow.

The little podcast with the big advertisement The little podcast with the big advertisement

Comments

Thanks Shannon

I just popped out of the subway right in the square and boom, it came to life as big and as orange as anything anyone had ever seen

This is awesome!!!!

Fabulous! I love that he did this. Doomsday deserves at least 30 minutes at 8 stories tall.

Shannen L


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