a lot of famous fashion magazines have transitioned into being online, where the photoshoot photos and articles are via website behind a paywall or with online ads. a lot of fashion brand stans go to the website to see the F/W S/S collection photos and therefore drive up the clicks like crazy which advertisers like. then there’s exclusive content from the magazine like interviews with idols and celebrities on their youtube channel and instagram which also generates revenue. kpop fans mass buy physical copies of magazines if their idol is on the cover because it contributes to the group’s brand reputation too. same with fashion stans who love collecting magazine issues from vogue, elle, harpers bazaar, etc.