Finished a 6-Month Project: The New NRT Website
Added 2025-04-20 04:55:37 +0000 UTCFinally posting this after six months of work, the full visual refresh for the NRT Rent-A-Car website is now officially live.
Pretty much everything you see on the site now—the photos, layout, homepage visuals, and how the cars are displayed—is completely refreshed. I took most of the shots at a nearby gas station (great lighting, super convenient, and most importantly no one there at midnight) and tried to make everything look clean, and car-nerd-approved.
If you’ve ever seen the old site (which was looking kinda… early 2010s), this new version feels way more in line with what NRT actually is now. James has all these cool cars and they deserve to be shown properly. Now it finally feels like the cars match the website.
At the same time, I’ve been growing their Instagram too—we went from under 1,000 followers to over 16,000 now, all organically. Some of the reels we’ve made hit 1 to 3 million views, which still blows my mind. I’m trying to film more fun content for it while balancing everything else.
Honestly, this whole thing has been one of the biggest side projects I’ve taken on in a while. From all the photoshoots, editing, filming, brainstorming reels' ideas, writing car descriptions, designing layouts—it’s been a huge learning experience. Not perfect yet, still a few bugs here and there on the backend, but super happy with how far it’s come.
So yeah, if you’ve been wondering why I haven’t been posting here as often, this is one of the main reasons :)
Feel free to check out the site—not saying you should rent a car or anything lol, but this is where I’ve been spending most of my time lately.
👉 https://www.nrt-rentacar.jp/en/
Appreciate you for sticking around :)
