XaiJu
americanmcgee
americanmcgee

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Asylum Logo

Ahoy Insane Children! 

A large component of my pitch to EA revolves around the idea that the Alice license should result in the creation of tons of physical goods - collector game boxes, toys, jewelry, clothing, etc. This was always my desire - going back to the "invention" of the franchise... but something I wasn't able to fully execute on because various portions of the IP were being controlled by different parties. This time around I hope to capture full control of the license and IP - making it possible to coordinate the production of game, physical goods, book, film, and more. 

I've recently teamed up Alex and Joey so they can collaborate on product mock-ups for Asylum physical goods. Alex is really great at design/layout of logos, presentations, books, etc. Joey does really excellent "organic art" - characters, locations, etc. So I've asked Alex to work on logo treatments and box designs while Joey focuses on the physical goods contained within those boxes.

The logo above is Alex's work. Wonderful stuff! 

And Joey's starting work on physical goods... like collector toys which will be contained within the game box.

It'll be interesting to see the sorts of fantastic products these two are able to create together. 

What do you think? Logo working for you? Want to get your hands on a little mini-Hatter toy? 

Leave your feedback and suggestions in the comments below. 


Pirate Jam 2018 kicks off on April 1st, 2018. I'm heading to Krabi tomorrow (Sunday in Shanghai) to do a bunch of pre-event prep. I'll post updates via Instagram, Facebook, and YouTube. And I'll also check back in here on Patreon from time to time with new Asylum art and design stuff. 

I'm back to Shanghai on April 15th, so expect business as usual after that point. Until then I doubt I'll be able to manage a live stream - but we'll continue playing "American McGee's Alice" once I get back. 

Martin and Lulu will be in Shanghai and online to hold down the fort while I am gone. 

From Shanghai with Insanity, 

-American


Asylum Logo

Comments

I'm sure Funko will do Alice characters. But I like this Chibbi Hatter more like the heads.

sumblinker

I went ahead and just customized my own Alice pops, that's how much I wanted them lol.

Tequila JoJo

Get into the Funko Pop! Market, get's Alice back out there :)

I dont know if I'm in the minority or not, but I would absolutely adore any and all Carpenter merchandise! Not to say I wouldnt grab every bit of Alice merch from you guys I could, but Tundraful and the Deluded Depths were my absolute favorite parts of the game. Characters and environment as a whole. (REALLY keeping my fingers crossed on seeing them both again!) So, Funko Pops? Definitely think that's a great idea. There's always keychains too, for Alice's different outfits? That seems to be a popular go to, and I know lots of fans really enjoyed the aspect of her different looks changing with the environment/area. Also, detailed figures, nice ones, would be incredible. I really love the look of the logo! It pops, it has a nice, intensified edge to it, and when put with the last two logos, it looks like things are just getting more and more consuming and heightened. The name seems to be growing thornier (though the last one really was just embossing the first logo) and the colors contrast nicely with the silver of 'ALICE'. I also like the heart with the tendril grasping the 'I', but it actually took me a bit to really see it. I think it might be a bit muddled in the fire, as is, I believe, the chaos symbol. I see the intent, and it looked fantastic in black and white, but it might come across easier with some sort of highlight (secondary light from the flames, maybe?). Gotta say too though, I absolutely love how 'ASYLUM' came out. Love the lettering, love the colors, love the border, probably my favorite part. The tendril and the 'I' right after. Great job!

Jenn M

I think the keys are a suggestion at the moment, they haven't been made yet

I think Alice Funko pops would be super adorable! The cheshire cat could be flocked and could have a chase glow in the dark cheshire, then you could have alice and then rage mode alice. Also im super bummed I missed out on the Alchemy Keys on Americans online store, any chance those are coming back? (sorry if thats off topic, im just super bummed I missed grabbing those)

or maybe something with sideshow collectibles.

yeah funko pops haha I like that

I would definitely buy a set of Funko pop vinyl figures. Also, hand-painted figures like the original Alice ones would be fantastic! (I have a set of them myself.) An art book like the one for Madness Returns is a must, I think.

I think a lifesize replica of the Cheshire cat would be great. Hell id buy one.

Oh please make another range of collectable toys. The ones you did with McFarlane’s were amazing. Or large collectable figures through the mysterious shop. Oh please just make them!!!! Don’t make me beg! I have all of the series one McFarlane’s toys for the first Alice,including the limited edition black rabbit, and glowing clock face rabbit, and the 1/5000 cheshire cat statue. I also have a second set of the McFarlane’s ones so I can play with them, the rest are mint in box

The logo looks absolutely amazing, so does the mini hatter. And I agree with the others, I'd love a coloring book :)

A set of Pop figures would be a sure seller. I would buy a set. It would be nice to see some higher end figures though. Almost like the original Alice game figures.

Welcome aboard! I remember talking about this with Ina and a few others on one of the live streams. A fan-made Alice coloring book! We could provide the art and it gets all compiled into a coloring book for all us, was our idea. So it would be more personal and awesome. (/^▽^)/

COLORING BOOK, YES!!!!

Seeing how the out of the woods colouring book was really popular could we get an Alice Asylum one? Also I just became a patreon ^_^

Funko Pops were my

Funko Pops are great, as are more detailed figures. I'd love to see a Cheshire and a hysteria Alice. I really appreciate art books, behind the scenes concept art books are always a plus! Playing cards, anything really. Patreon elusive DLC (extra areas, quests, weapons, dresses) would be really awesome as well. <3

*Here's a thought: Set up a deal with Funko to get Alice Vinyl Exclusives & Variants in exchange for an in-game side quest, where all characters turn into & play as Funko Pops & Dorbz for that level. (or DLC)

I would buy an entire collection of 3d Alice figures, especially if they were pop vinyl sized

Would buy a whole set of characters of pop vinyl Alice

I'm really looking forward to the figures!!!! I love collecting figures and this hatter one is looking pretty adorable lol 😍😄 can't wait to see an Alice one and if possible in many different dresses too! 😍

It's wonderful I really like it! I do agree with the other comments on how the world ALICE looks a bit too clean or shiny?.... Overall it looks great 😊

I love the Logo however i agree with others on the brightness of "Alice" i do think its good for attracting attention though , maybe a different background or a slightly darker shade might help it , the Chaos symbol is awesome but i think is easy to miss if you dont know what it is, same with the Tentacle formed heart which about made me giddy as Queenie is one of my faves and i'm so excited to hopefully see her again ! Yay! The Hatter is Adorable and i want one for sure, i think the pop ones are a spread the word style for popularity while the figurines are more for collectors tastes , i like both personally but i'd probably buy pop first. id love to get my hands on a vorpal blade

it's like your writing my inner most words lol

i agree the Alice did strike me a bit much as well

i'd totally be in for a almost Coraline style ragdoll of alice for sure love your idea

The logo looks fantastic, just perfect. I love merchandise, whether cute mini figs or larger action figure types or even busts.

Logo is great, though the name Alice might be a touch on the bright side, doesn't quite feel like it's part of the rest of the logo. For merch, my preference is Alice or Cheshire related mostly, as the other characters never really felt like they were all that important in the games. Maybe if that changes in A:A they'll be more desirable as merch. For the most part I also prefer realistic to chibi. Mentions of a rag doll in the comments made me think maybe a replica of Alice's stuffed rabbit? A vorpal blade would be awesome, but I think you'd previously mentioned issues with shipping weapons internationally. If you get the license to do a movie as well as the game, where in the Alice timeline are you looking at having it? Would it be part of the game canon or would it be treated as separate/reboot? These affect the suitability of different actresses for the role of Alice.

The logo is definitely a call back to the original and I absolutely adore it. I would love to have collectible figurines as well to go with the rest of my Alice collection!

Love the logo. For merch, I would love to see more realistic figurines more akin to amiibos. I understand that the "funko" style is also popular, but I feel like it ruins the originality of the character.

Nicolle Culver

I’d like to see collectibles with dlc codes for outfits like how they did with halo 4 figures

Awesome awesome awesome logo and i'd totally grabby hands and throw money at a hatter figure!

Aries Chaos

*and that's not true about figurines. i still have my entire lot of toys from before. every last Alice fan i know COLLECTS FIGURES.

Want........NEEEEED! You should absolutely try to hook up with Funko. I would definitely buy every last one of those!

The logo has so much work and love to it...it's truly amazing. The shades of the metal are just perfect. As for the figurine...not a fan of these things and I doubt anyone else would be interested. As a designer and a gamer, I know figurines would sell but I don't think it would sell a tons lot...still allot would be sold. Honestly, your mysterious store is way cooler, especially the patches.

Saleh Abu-Rashid

OH MY LORD!!! The logo is SEXY!! The concept of chibi Hatter looks really nice! Looking forward to more physical stuff! Alex and Joey should have a website, so that we can admire their work.

love the logo, the "I" might read as a "Y" though just because of how large the top of the letter is compared to the bottom. But I'm so excited for more merch!

Carson Taylor

I’d love to see new figures and maybe replica items or statues. The original figures were so interesting to see

The logo is cool, for sure. For some reason though, it reminds me of the graphics of the first game. Anyways, I’ve always wanted pop funko of the Cheshire Cat and Alice. So something similar to that would be incredible. As well, the statues that are available in many loot crates, one of Alice would be awesome to have. Keychains, decals, jewelry pieces (necklace, earrings, button pins) hair accessories (head bands, bows, barret clips), and maybe clothing items (shirts, patches, anything resembling to Alice’s wardrobe) well. Cups or mugs would be pretty cool too. I’m not entirely sure how familiar many people are with Hot Topic, but it’s a great place to get ideas of the type of things you may want to include or at least think about. Hot Topic offers a variety of merchandise from different games titles, shows, movies , etc. it’s just a thought to maybe check it out for ideas. I can say one thing I’ve always wanted since I played Madness Returns, is a replica of the stuffed bunny that real Alice had at the Asylum. Any important symbols or characters for the game would be a good starting point with any piece of merchandise planned. I think the mini hatter figure is a step in the right direction though. (Preferably with the hat.)

Tori

I would second those alchemy keys, especially if they could be in bronze, rather than pewter silver. Bronze would match the more rustic look they have in madness returns.

Davinellulinvega

I have an Alice and Cheshire Cat figurine from previous games and love them. If you do something similar that would be awesome. Not a big fan of bobble head or big head figures. Jewelry is cool like the alchemy keys mentioned before.

That is one sexy logo. <3

Alice Marie James

That logo is awesome (in my not so humble opinion). I really like the Queen's tentacles wrapping around the logo. Speaking of Her Majesty, do you think we'll ever get to see the King of Hearts? Also I was just thinking the other day that we need Alice Funko figures, and that Hatter reminds me a lot of them.

I love the logo and the mock up for Hatter! But I'd truly love a Cheshire to sit next to my black rabbit figure from the original game :) I sadly never got my hands on the older Ches.

The "Korean BBQ" logo came out real nice. The only two small issues I see is that the heart seems to disappear into the flames (maybe tighten the bottom of the flames to the inside of the chaos symbol so they don't overlap the heart's edges?) and the spacing of "ASY LUM" looks a bit off...maybe the bloodstained "III" isn't entirely necessary as "A:MR" didn't have a "II" in its logo. As for collectibles, mini toys would be cute though I'd prefer more realistic proportions (like the Diamond Select action figures from "A:MR")...but at this point I'd probably buy most everything, including a plush Alice or Chesire for snuggling.

I absolutely adore the logo! The details are glorious! As for toys, including a mini Hatter: I'm definitely up for THAT. Good luck in Krabi! ^.^

i’m not a massive fan of the mini “big head” figurines but i am gutted that i gave away my original Alice figure set from the first game. can’t wait to see some more upcoming merch ideas though :)

It's a good idea to keep your organs hanging on the logo letters. Using translator)

The top of the "A" from Alice reminds me of the Cheshire Cat's ears ^^ but in general, meaby because EN is notre my mother tong, i don't read the name Alice so easily, and i have to focus more than reading Asylum :/ Maybe if the right side of the A was straight, i could already be easier for me :o

Lovin' that logo! And I'm all for merchandise! Personally, I would go mad for a mini-figure of the Red Queen as she appeared in Madness Returns, or however she might appear in Asylum, which hopefully will be somewhat alike. Just imagine: her miniature scowl would be commanding and cute at the same time! And there's Cheshire, too, who seems to be a popular choice, and even a White Rabbit mini-figure would be neat, like your own little escort to Wonderland!

CatManDrew

Wow. The logo turned out SOOOO awesome! I was really looking forward to seeing the finished version of it. It would look cool, if the letters were sort of rusty, make it all look a bit more sinister perhaps. In this way though, they do "pop", catch the eye more and is instantly recognisable, which I'd say is a good thing when part of it's purpose is to spread the word about Asylum. The hatter figure looks awesome! How big do you image it would be? Cheshire would be awesome too. I hope you have a great time with Pirate Jam! :D

ive always wanted a creepy alice doll tbh, some figures, maps, lithos, and particularly the official alice necklace ive been chasing for years since I first played it. I'd love a patreon exclusive box including the game and a huge bundle of merch. i would happily throw a fair amount of money for exclusive pieces such as her necklace, her knife, a shirt or two and bundles of other in game objects and decals and an art book. sorta how watchdogs does the figure, mini rc robot, decals, map, lithographs, the scarf and cap for like $199AUD or so. so some in game physical clothing (i.e. to cosplay with) would be amazing. I've always loved Madness Returns and always suggested it to friends and even re purchased it on pc after playing it on ps3. affordable to a point but super worth it. even if patrons get a discount or something. but absolutely yes to physical goods!

Timothy Webb

The logo looks amazing! The chrome is a little bright though. And on "Asylum" there's just a tiny bit too much space in the middle making it look like "ASY LUM" Fix that spacing to be even like the rest of the letters and it's purrrfect. I'd prefer an Alice or the Cheshire Cat for a figure. Or plushies. I'm sure you've seen the demand for a Cheshire plushie or even a baby Jabberwocky. Haha.

Logo is looking awesome! Mini Cheshire Cat and Alice in her ash dress would be on my top pick. Thank you Alex and Joey for working so hard!

That logo is awesome. We love it!

The logo looks great! And that'd be amazing! I'd totally be an enthusiastic collector of all the merchandise. Your Alice is my favorite take on wonderland and would love to have a piece of that in my home. I'm even working on getting a tattoo based on it.

Logo starting to form! The sketch version was a bit flat and I though there's too much stuff going on, however, now with depth added I can totally dig it! As for the figures/dolls/plushies - you already know we'd die for that kinda stuff lol. Just make sure they resemble the in-game characters as much as possible so we can relate to them. Enjoy Pirate Jam, don't forget to use sunscreen!

I love the logo! I would buy the cute mini figures. What I reckon would be epic, would be if you spoke to gaming heads or first 4 figures about creating a statue line for your Alice series. A lot of people including me, would be interested in large, high quality statues of the characters.

Logo looks so great, very polished/finished. Love the tiny Hatter, I'm a sucker for collectible stuff so I'm pleased to have more to hoard!

Logo is excellent!

I am SO ridiculously excited. Good luck!

Kella Lafaire

The logo is looking sexy, It could just be me, but the words "ALICE" look very bright (maybe because I thought they would be kind of dim) but that could just be because this is a prequel game. I know it’s not an official logo, But it still looks very pretty look at. But I agree with Alisha, having a Rag Doll Alice of some kind would be a cool collection toy and having Cheshire Cat doll is also begging to be made. But still having full action figures would be a nice addition.

Looks awesome! Good work :) I don't know if this is possible but an Alice rag doll would be KILLER! A busted broken down doll of Alice or something along those lines. The outfit I'm thinking of is like her dress in Madness Returns when she is outside of Wonderland. For some reason I can't get that idea out of my head! I would definitely pay 50 to 100 bucks for a quality rag doll of Alice made by you.

Logo looks sweet but the heart kind of gets lost in the flames. It’s an amazing design. Another full sized vorpal blade would be amazing since I missed out on them the first time 😂 Of course we need a Cheshire Cat figure! Oh! How about a hoodie?! Where his tattoos are all over the hoodie and ears are on the hood?! I’d looove that!

The LOGO IS AMAZING!!!!! ITS THE BEST THING EVER!!! and I'm excited to see more goodies!!!I would love to see more dolks and figure and plushies etc for the game!💓

I love the logo it is gorgeous

Evibbles

The Hatter is so cute! I'd totally buy it!

Tequila JoJo

Love the logo but might be hard to embroider on clothing labels? The toy looks awesome! Would love an Alice or the cat. :) I like the chibi more Myself.

I'm more for realistic proportions rather than the chibi style of Funko Pop, but a Hatter figurine would definitely be something I'd look for. I love my figurines.

Rosuav


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