The Kulture Study: ILLIT 'NOT ME' MV
Added 2026-02-07 03:33:11 +0000 UTC
Comments
i was so excited when they dropped this mv— partially because i love the song and also because i wanted to hear your reaction to it lol i love the idea that even if a label is positive (princess, goddess) or even just neutral (pup, hamster), it still restricts a person’s identity and puts them in a box. who you are is so much more complex than the image others provided with. i genuinely think it’s such a beautiful message. i’m also a big fan of the choice to take the stills and zoom in on them because i feel like SO much of kpop is fans (or non-fans) taking pictures, screenshots, 2 second clips, putting clips in slow motion and using these little things to judge, make assumptions, and slander.
Courtney
2026-02-08 00:44:39 +0000 UTCI feel like one of the Korean words in the "They call me ___" part sounding like "clone" in English had to be intentional, calling out the people who say they're a copy of a certain other group.
Chris S
2026-02-07 17:48:52 +0000 UTCThis with "not cute anymore" in context is just perfect
Kuro Kurt
2026-02-07 07:57:06 +0000 UTCThey have done it's live as well, i highly recommend it
N-F
2026-02-07 07:02:26 +0000 UTC"I love how the zoomed-in parts of the picture feel like sasaengs or people on the internet are desperately searching for reasons to hate on them."
N-F
2026-02-07 07:00:40 +0000 UTCsuch a fun song! very unexpected from illit to me ahaha but yes tingtings also came to my mind ahahah! the MV is very unique, I have never seen that zoom in and zoom out on a simple jpg in other mvs! its so simple, but i was locked in for the whole thing! and the lyrics are very relatable :)
Yev
2026-02-07 06:25:36 +0000 UTC
