Business: High Paying v Cheap Clients

If you’ve owned a business or worked for one, you’ve probably met a few of these types of people. 

Cheap customers - always looking for a bargain, never satisfied.

Normal customers - pay a fair price, but nothing special.

High-paying clients - the goldmine.

High-paying clients value their time above all else. 

They know time is their most precious resource and won’t waste it figuring everything out on their own. 

High-paying clients understand this reality. They pay for expertise because they want to achieve their goals faster. They see the value in investing in someone who can save them years of frustration. 

Cheap customers, on the other hand, are often focused on finding the best deals and freebies. They don't always appreciate the value of their time in the same way.

If you want to attract high-paying clients and avoid the bargain hunters, stop offering specials offers, discounts, or discount codes. 

By doing this, you'll attract clients who are serious about investing in quality and efficiency, not just looking for the cheapest option.

High-paying clients understand the principle of spending money to make money.

They know nothing in life is free even if he price says “free”

Cheap clients focus on price, viewing everything as an expense. They often feel like you’re trying to rip them off and scrutinise every penny spent.

They believe someone will magically discover them, and luck will follow. The real world doesn’t work like this.

Only seek out clients and customers who are eager to invest in solving their problems. If they won’t spend money to fix an issue, it’s either not a real problem, or they’re simply broke.

If you offer something for free, most people will never take it seriously. 

Why? Because it’s free. There was no reason to. The assumption is if it’s free it must be terrible.

But when you ask people to pay £100 to show up they have a different mindset. They pay more attention. They give a damn. 

High-paying clients love to spend money because it keeps them accountable to follow through and get the benefit.

If it costs you nothing you feel nothing.

You also want to avoid None - Risk takers and skeptical people. Cheap clients see risk everywhere.

They’re skeptical as hell and they blame you for it. “There’s a lot of scams on the internet, you know.” 

Their doomer mindset is your problem. You’re supposed to make them feel safe and warm, and feed them milk like a baby.

They want you to do everything for them for nothing or very little.

They always need money-back guarantees, free trials and guaranteed promises for their results. Don’t even get me started on the chargebacks most of them do. 

Cheap clients can’t think for themselves. 

They need constant hand-holding and expect you to do everything for them, treating you like an employee. They’ll drain your time and energy with their endless questions and need for reassurance.

High-paying clients, on the other hand, understand the importance of making decisions and taking action, even if it’s a service you are doing for them. 

They know they have to put in some effort and sometimes more effort than you if they want results. These clients are serious about their goals and are willing to take responsibility for their part of the process.

When it's time to email something or review a contract, high-paying clients get it done without fussing or complaining. They’re committed, proactive, and efficient, making your job easier and allowing you to focus on delivering the best results. This attitude not only promotes smoother projects but also creates a more professional and productive working relationship.

Do this to attract high-paying clients

• Add in premium offers

• Have a 1–1 offer

• Highlight the main benefit of the offer(s)

• Use simple, concise and professional language. Dumb it down a bit.

• Never offer discounts

• Never do special offers

• Never run sales

• Make the main offer clear. Explain extras cost more.

• Remove all the fluff and overpromises from your offer

• Pay attention to how the luxury and premium brands market, and steal some of their style but then do it in your own style for your offer

• Again, never mention discounts or special offers. 

To save more time, avoid replying to emails that say these things:

• Is this expensive?

• Do you do free trial?

• Is there a money back guarantee?

• Can you do it cheaper?

• This competitor has this offer? (price shopper)

Conclusion

The main purpose of this is not to make you charge extortionate prices which does not align with your industry standards. 

The main purpose is that It costs the same time and effort to find cheap customers as it does high-paying ones. You may as well focus on high-paying clients and make more money.

-Till Next time