Before You Get A Business Degree - READ THESE QUICK 39 BUSINESS RULES

1. People buy with emotion, then justify with logic

2. Sell the results you deliver, not the product or service.

3. Tell prospects your price and then STFU

4. It’s easier to sell an offer that solves a pain than selling a product fulfilling a desire

5. Whatever business you’re in, study psychology, cognitive bias, and body language

6. If your offer has a SOLID guarantee, It’ll result in more sales than refunds

7. Marketing & Advertising is 80% research and only 20% writing

8. Your products/service should meet a demand, not try to create it

9. People don’t care about your offer, only what your offer can do for them

10. You don’t need a £2,000 MacBook, a £1,000 logo or £30,000 business degree to start a business

11. You become wealthy by becoming valuable and then becoming scarce

12. Quantify the timeframe of your offer

13. The market isn’t “saturated”, your product/service is just not good cutting it lol

14. There’s no such thing as too high of a price, only too little value

15. Specific words and numbers are more believable than broad ones

16. A happy customer/client is most powerful source of marketing

17. Sales is all about listening

18. Marketing is about empathy

19. Use the words “You” and “Your” in your marketing and advertising to make it more engaging

20. Use headlines to steal attention and hooks to keep it

21. An average product with great marketing will outsell a great product with bad marketing

22. Selling a great product in a bad market is a loosing battle

23. Your sales pitch should not be extremely long. 2 Minutes MAX

24. Never sacrifice your reputation for money

25. To grow at the start, say “yes” to many opportunities, but to continue growing, learn to say “no”

26. Social proof + scarcity + urgency + risk free guarantees + bonuses = irresistible offer.

27. Use a thesaurus to replace boring, long, complex words with short, simple and strong ones to increase conversions

28. The less you care about making sales, the more you make.

29. It’s okay to fire clients who are a pain in the neck

30. If you know your product/service can’t help someone, be honest with them.

31. There will always be a market for health, wealth and relationships

32. Compete on VALUE, not on PRICE

33. Make your service/product easy to understand. A 10 year old should be able to understand it

34. If what you sell is confusing, nobody will buy

35. Study talented fiction writer so you know how to write engaging stories

36. Your come up story is one of your most powerful marketing assets

37. Persuasive marketing sounds conversational, not academic

38. If you wouldn’t work with someone for a year, don’t work with them for a day

39. Give value with 0 expectations and you’ll get 10x returns in the long run