(ARTICLE) 37 One Sentence Sales Tips

Learn how to sell anything to anybody

What is a sale?

A sale is the exchange of a product or service for money.

Selling is about creating products and services people want, finding people who want those products and services, and then convincing them to buy.

It’s easier said than done.

Here are 37 one sentence tips to help you become better at sales

1. A sale is the result of your ability to communicate what a product is, what it does, and who it’s for.

2. People want to buy, not be sold to.

3. Your audience will tell you what they’ll buy from you, and you just need to listen.

4. Can you explain your product or service in a one-sentence format like this article?

5. To get a customer or prospect to say yes, eliminate the reasons for them to say no.

6. Value is the eye of the beholder, so understand what the beholder values.

7. Don’t sell your product or service - sell the outcome of your product or service.

8. Great products and services come from great conversations.

9. People buy something to fit in or stand out.

10. A sale is a solution to a problem.

11. People assume the value of your product or service based on the price you set for your product or service.

12. People bought products and services 100 years ago for the same reasons they buy products and services today.

13. A sale happens when you tell the right story to the right person at the right time.

14. People buy the transformation, not the product or service.

15. It’s easier to create a solution to the problem than to create a need.

16. Every customer or prospect wants a return on investment (ROI).

17. To sell more, focus on helping, not hoping.

18. People buy for fear of loss or desire to gain.

19. People buy when there is a clear reason to choose your product or service over another.

20. People buy on emotion and justify the buy on logic.

21. If you can sell one item, you can sell 1,000 items.

22. Successful products and services are a result of failed products and services.

23. The stronger the benefits of your products and services, the weaker you can be at selling your products and services (and vice versa).

24. Discounts only work for people who seek out bargains.

25. Current customers can help you sell to prospects more than you can alone.

26. Influence someone first before selling them something.

27. Ask intelligent questions because selling is more about listening than talking.

28. Some people buy a product or service to tell others they purchased a product or service.

29. Approach a sale from the point of view of curiosity.

30. People buy from people.

31. You are selling yourself as much as you are selling your product or service.

32. The only way to sell is to believe in your product or service.

33. Your job is not to sell but to answer questions.

34. People want a hole, not a drill that will make the hole

35. Understand what motivates your buyer to buy.

36. Know as much as you can about who you are selling to before you ever begin a sales pitch.

37. When you have a tangible product or service, sell the intangible benefits.

Selling matches the benefits of your products and services to the needs and desires of your customers and prospects.

Selling is an art and a science that requires different ways to get the job done.

If you think about it, selling is not about selling, but helping provide a solution to a problem.

Till next time.