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This Machine Kills
This Machine Kills

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Premium – 352. Big Vape, Small Cigs

We chat about an interesting case study in technology governance: the rise of vapes and the return of cigarettes. How do you create new markets for a product that is highly addictive but also extremely regulated (even banned)? The answer is to flaunt regulation, disrupt competitors, and create an image of coolness using social media influencers. Platforms like Uber learned their strategies from industries like big tobacco, and now the new crop of nicotine dealers are deploying the strategies of platforms like Uber.

Hosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl) 

Premium – 352. Big Vape, Small Cigs

Comments

When will capitalism bring us tobacco flavored cotton candy?

Solid Water

I learned a while ago that what you inhale from vapes is an aerosol since only the water content actually gets vaporized, so even their name is just a euphemism to convince people it’s healthy.

Spencer


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