Update
Added 2019-04-08 05:52:46 +0000 UTCCurrently writing the notes for the last video. If there's anything in regards to the video that you were wondering about or would like me to elaborate on, tell me in the comments and I'll include it in the notes.
Comments
I don't have many recommendations on this question. You might enjoy reading Manuel DeLanda (for example, A New Philosophy of Society, as well as his lectures), as he sometimes applies Deleuzian theory to various levels of society, including firms, corporations and financial flows. As for advertising, maybe Deleuzian aesthetic theory would be of relevance?
Cuck Philosophy
2019-04-11 06:23:45 +0000 UTCExcellent video. I think the acceleration of creating and discarding identities and narratives can be illustrated by reference to shorter and shorter cycles of planned obsolescence. Not only do products become obsolete at faster and faster rates, but the narratives and consumer identities around those products also becomes obsolete at faster rates. You can no longer claim that the Dodge Charger (2018 model) is a signifier of your heterosexual manhood, because the '19 model is a much better signifier for that heterosexual manhood!
Pavel A
2019-04-08 17:49:09 +0000 UTCWhile most viewers as you noted are not CEO’s or professionals in such markets, what are some good starting texts for people going into / who are in markets like this to read into and see how to utilize critical theory like Peretti? Can (or perhaps how have) the theories be applied beyond the world of advertising, such as in financial / capital markets such as commercial real estate or investment banking? And “utilize” here does not necessarily need to mean “take advantage of” but also perhaps how to help take down or “accelerate” from within, while also not throwing oneself under the bus.
Noah Trapolino
2019-04-08 15:54:12 +0000 UTC
