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WWE Merch Sales, Who Is Topping Lists Live, And How LA Knight Factors In

Added 2023-08-13 20:21:01 +0000 UTC

There has been a lot of discussion about top merch sellers in WWE. Fightful was able to learn more, as we’ve seen some recent live event lists. Since publishing this, we’ve gained some more information.

Cody Rhodes has been the top of several lists that we’ve seen, sometimes with multiple items in the top five.

Something that caused a big shift was the split in The Bloodline, as they were often grouped together. This would often include Roman Reigns, Usos and collective Bloodline merch all included. Those have been split, and the Usos have done incredibly well, selling more than every talent besides Cody Rhodes.

Seth Rollins consistently pops up on the top 5 lists. In addition, Roman Reigns and Rhea Ripley appeared on ones that we saw.

Generic WWE merchandise are almost always the top-sellers on these lists, meaning title belts, tour shirts and the like. Specifically, toy title belts sell incredibly well. Cody Rhodes weight belts, Usos “We The Ones” shirts have been big-time sellers for WWE.

For those asking about LA Knight, we’re told that a major portion of his sales come digitally via the partnership with third party outlets. On those lists, we’re told that Knight has individual shirts that are right up there with Cody Rhodes and Roman Reigns. However, the lists we often see emerge from the best sellers aspect doesn’t factor in live events, where Cody, Roman and the names mentioned above see their merchandise move heavily. In fact, we’d learned that there was a point of contention internally recently regarding the lack of merchandise for LA Knight at certain live shows of late.