This guide accompanies our review which is available here: https://tftcentral.co.uk/reviews/msi-pro-mp275qpdg
Preset mode = User
Brightness = 18 (for 120 nits), but set to whatever you feel is comfortable for you
Contrast = 70
Sharpness = 0
Image enhancement, Low Blue Light, HDCR = Off
Color Temp = Customization > 46, 49, 49 (RGB channels)
Refresh rate (via Windows display settings or GPU control panel) = set to 100Hz
Response time = Fast
HDMI CEC = On (if you want to auto-switch to HDMI input when devices are powered on)
USB-C power charge = On (if needed)
Calibrated ICC profile attached (2.2 gamma, 6500K colour temp, sRGB colour space)