Whiz Bar "Party Magic" Commercial ~ 1938 Beich; Theatrical Screen Ad

more at http://quickfound.net/

'Screen ad for Beich "Whiz Bar" candy featuring teenagers and a magic trick.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://www.huffpost.com/entry/vintage-candy-bars-a-swee_b_3834056

...Whiz Bar

Released by the Beich Company in the 1920s, this candy bar grew in popularity as children sang its catchy slogan over and over again: "Whiz, best nickel candy there iz-z." The success this bar brought to the Beich Company allowed for further innovation on the part of Justin Alikonis, the head food technologist. Out of this project came his invention the "Whizolater," named after the candy bar. The machine featured no moving parts and used only pressurized air to make marshmallow, nougat, and frappes. (It had the capacity to pump out 1,400 gallons of marshmallow in an hour!) A breakthrough invention, the Whizolater revolutionized candy production in factories across America. And it started with a simple chocolate bar...

https://en.wikipedia.org/wiki/Chocolate_bar

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

A chocolate bar (British English) or candy bar (American English) is a confection in an oblong or rectangular form containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A wide variety of chocolate bar brands are sold. A popular example is a Snickers bar, which consists of nougat mixed with caramel and peanuts, covered in milk chocolate.

The first solid chocolate bar was produced by Fry's of Bristol, England in 1847. Fry's Chocolate Cream became the first mass-produced chocolate bar in 1866. The Goo Goo Cluster was the first mass-produced combination bar, including marshmallow, nougat, caramel, and roasted peanuts. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.

A wide selection of similar chocolate snacks or nutritional supplements are produced with added sources of protein and vitamins, including energy bars, protein bars and granola bars...

In 1847, Joseph Fry discovered a way to mix the ingredients of cocoa powder, sugar and cocoa to manufacture a paste that could then be molded into a solid chocolate bar for consumption. Inspired by Fry, John Cadbury, founder of Cadbury, introduced his brand of the chocolate bar in 1849. That same year, Fry and Cadbury chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham.

Fry's chocolate factory, J. S. Fry & Sons of Bristol, England, began mass-producing chocolate bars and they became very popular. Over 220 Fry's products were introduced...

Milk chocolate bars

Milk chocolate was invented in Switzerland by Daniel Peter and Henri Nestlé in 1875. Rodolphe Lindt, a Swiss confectioner and inventor, began adding cocoa butter as an ingredient in 1879. The addition of cocoa butter allowed the chocolate bar to keep its shape and melt in the mouth.

In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars in the UK. Cadbury Dairy Milk, first produced in 1905, became the company's best selling bar.

In the United States, immigrants who arrived with candy-making skills drove the development of new chocolate bars. Milton S. Hershey, a Pennsylvania caramel maker, saw a German-manufactured chocolate-making machine at the 1893 Chicago World's Fair. He immediately ordered one for his Lancaster factory and produced the first American-made milk chocolate bar...

Chocolate bar sales grew rapidly in the early-20th century. During World War I, the U.S. Army commissioned a number of American chocolate makers to produce 40 pound blocks of chocolate. These were shipped to Army quartermaster bases and distributed to the troops stationed throughout Europe. When the soldiers returned home, their demand for chocolate contributed to the increasing popularity of the chocolate bar...

The first chocolate bars were solid chocolate, quickly followed by chocolate coating simple fillings, such as Fry's Chocolate Cream. Producers soon began combining chocolate with other ingredients such as nuts, fruit, caramel, nougat, and wafers. Approximately 30,000 varieties of candy bars existed in the United States during the 1920s, most of which were produced locally...