Cheerios & V-8 Space Age Moon Race Commercial 1960 General Mills

more at http://quickfound.net/

'Cereal commercial targeted at children of the space age.'

Originally a public domain film, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Cheerios

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Toby's product. It was first manufactured in 1941 and was originally called CheeriOats...

History

Cheerios was introduced on May 1, 1941, as CheeriOats, but the name was changed to Cheerios in 1945. Cinnamon Nut Cheerios was the first departure from original Cheerios in mid-1976, while the second was Honey Nut Cheerios, introduced in 1979. Highly effective marketing led to the cereal's great success for General Mills, which sold approximately 1.8 million cases of Honey Nut Cheerios in its first year alone.

Manufacturing

In January 2014, General Mills announced that it would halt the use of genetically modified ingredients in original Cheerios. In February 2015, the company announced they would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with the oat supply used to make Cheerios during transportation to the General Mills plant in Buffalo, New York along Lake Erie.

Advertising

Many television commercials for Cheerios have targeted children featuring animated characters (such as an animated Honeybee). Bullwinkle was featured in early 1960s commercials, with the tag line at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" Hoppity Hooper was also featured in ads in the mid-1960s, as General Mills was the primary sponsor of his animated program. From 1969 to 1972, the Cheerios kid and Sue encounter a villain and flee from it and the Cheerios kid pours the cereal into a bowl and the jingle "Get yourself go" plays. The Cheerios go into a spiral and into the Kid's muscles then the Kid and Sue escape and track down the villain and the Cheerios kid says his catchphrase "Get Cheerios." The jingle borrows the tune of The Monkees's "I’m a Believer" and "A Little Bit Me, a Little Bit You" which were released 3 years prior.

The Cheerios Kid

Beginning in the mid-1950s and continuing through the early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power."...