Media update | Honest Government Ads

Dear Patrons

Giordano here with a quick media update following our latest HGA: Visit Norway.

Here's a mildly butthurt article in Aftenposten, Norway's biggest daily newspaper, with a full article about the HGA. They even reached out to the Minister of Climate and Environment for comment lol. And Equinor. And other political commentators. Which might seem a bit extra, but I've been told the HGA was felt in Norway, which afterall is home to only 5.5m people.

The article is paywalled, and in Norwegian, so I've attached an English pdf below in case you'd like to read it. (The translation is a bit dodgy and I get the sense it might not capture the exact meaning of the original, but you'll get the idea).

And here's a podcast interview I did with Klimakultur in which we chat about the HGA, Norway, Australia, petroganda and more...

One of the highlights for me was hearing the host Julie Forchhammer say the video has made climate aware people in Norway "feel seen." Which is both a wonderful testamement to the positive impact our work can have, and also a little a weird considering Norway is one of the world's richest countries... but that's the world we're in!

PS. Julie sent me this about the Aftenposten article:

“Aftenposten is normally the most Equinor loving paper in the Nordics, so them publishing an article like this is not normal. Great fun. Also amazing that they have quotes from the editors of Expressen in Sweden and Politiken in Denmark, two of the leading papers in the Nordics.

This is amazing.”

The HGA has had well over half a million views across our various pages in the week since we published it. Just in time for Norway's election, which of course is taking place today!

Let me know in the comments if you liked this quick post-HGA follow-up. (If so, I'll try to share articles and interviews like this more often going forward)

That's all from me. I've started working on our next topic. We also have some things in the pipeline which I look forward to sharing with you all soon.

Till then, take care!

Giordano

PS. Sorry about all the typos at least you know I'm not using AI! :D