Online Business: The BUSINESS Side, Creating Your Offer & Getting Clients

These following parts can be applied to any business model, whether it's online or not.

whether its a service based business or a business that offers a product.

And it can even bu adjusted in a way to secure sponsorships, contracts and deals but it'd have to be adjusted slighlty to fit those business model which don't involve selling products or services.

Part 1: Know Your Dream Buyer It’s all about understanding who needs your product or service. Stop shooting in the dark. Know exactly who wants your stuff.

Part 2: Create the Perfect Bait Offer something that grabs their attention and makes them want to learn more. Hook them with something they can’t ignore.

Part 3: Collect Contact Info You need a way to keep the conversation going, so getting their info details is key. No contact details, no game.

Part 4: The Irresistible Offer Give them a deal that feels too good to pass up. An offer they'd be dumb to say no to.

Part 5: Drive Traffic Make sure people are actually SEEING your offer.

Visibility is crucial. If you have an AMAZING product, service or offer but nobody see's it? then whats the point? thats like taking sand to the beach. Many people choose to ignore this part.

Part 6: Seal the Deal Convert interest into sales. This is where you make your money.

Part 7: Automate to Scale Use technology to handle the repetitive tasks so you can focus on growing your business.

First Thing First:

Think BIG and stop taking baby steps

Start thinking even bigger than you are now. This mindset can change the way you approach everything.

Remember, being busy doesn’t necessarily mean you’re making strides. Efficiency is key.

The market is cold. It doesn’t care about how good your product is. It cares about solutions to problems.

1. Identifying Your Dream Buyer

Your target market isn't "everyone." Identify the people who need what you're offering the most.

Understand them deeply, and then tailor your marketing to speak directly to them. This precision will make all the difference.

To make real money, focus on the 37% of people who are already recognising they have a problem or are looking for information to solve it.

However, understand even those who seem disinterested right now can become eager buyers with the right strategy.

You need to have a process that will:

• Attracts

• Educates

• Nurtures

• Get them to make BUYING decisions

2. Create The Perfect Bait To Reel Them In

Before you start thinking about marketing and a sales funnel, you must know your audience, client or customer’s deepest and most primal desires.

Where does your do they hang out and frequent?

Knowing where they spend their time is crucial for reaching them effectively.

What platforms are most of them on?

Youtube? Tik-Tok? Instagram? Twitter? Podcasts? Knowing this tells you where to share valuable content that attracts them.

What are their biggest frustrations and challenges?

Knowing their struggles can help you present your offer as the solution they’ve been searching for.

What are their hopes, dreams and desires?

Knowing this can help you in displaying your message in a way that resonates deeply and motivates them towards action. (buying)

What are their biggest fears?

Knowing their fears allows you to address them directly, offering reassurance and building trust.

What is their preferred form of communication?

Dms, text, calls?

What phrases, exact language do they use?

Code switching and using their words makes your message feel familiar and relatable, breaking down barriers.

What makes them happy?

Knowing what brings them joy can help you align your product or service with these positive emotions.

The more you know about your dream buyer, the more effectively you can tailor your approach to meet them exactly where they are.

Then...

Your next move is to create a perfect Bait.

This can be done by creating a High Value Content Offer (HVCO) for your ideal clients.

'HVCO' is the valuable information your buyers are looking for in the market.

HVCO comes in multiple forms —

free valuable content, free courses, free books, videos, etc...

The goal remains the same: Offer them an incredible amount of value, typically in the form of a solution they are struggling with.

In return, all you ask is for their name, number email addresses or to get them to start following you.

The goal is to wow them with this free experience.

Create goodwill in the marketplace.

There are three ways we can influence people:

• Talk about how good we are.

• Have others talk about how good we are.

• Demonstrate how good we are.

The last one can be obtained by creating HVCO.

HVCO Rule #1: Create an Attention-Grabbing Headline

• Identify your Dream Buyer’s single most pervasive and persistent hair-on-fire problem — and then offer them the single most valuable and immediate solution.

• HEADLINE ESSENTIAL #1 — YOU NEED A HEADLINE THAT GRABS THEM AND PRACTICALLY FORCES THEM TO WATCH OR READ YOUR MATERIAL.

study your competitors or those who are thriving in your industry and STUDY how they create attention grabbing content. Stop watching them simply for entertainment.

• HEADLINE ESSENTIAL #2: SHOW THEM WHAT’S IN IT FOR THEM: Show them how they’ll learn simple tips that will help solve their problem.

  People are selfish, they only care about whats in it for them, they don't care about how or if it will benefit you.

HVCO Tip #2: Make Sure Every Point Touches A Burning Issue. Make sure to cover those questions in the sub-heading.

HVCO Tip #3: Keep it Simple: Start by creating simple and straight forwards pieces of content. .

3. Collect Contact Info

In exchange for the amazing content you make, ask them to follow you or to sign up to your email list.

An email lists consists of their names and email addresses.

Your must wow them.

Make it the type of quality someone would happily pay money for.

The information you’re giving away for free must be so good that it leaves them saying,

‘If they’re giving away such valuable content for free, imagine what their paid products and services are like'

Part 4: The Irresistible Offer

It’s about making some huge claims and some big promises.

It’s about having an offer so good that it's near impossible to say no to and removes any friction between you and the SALE… and… almost forces your prospects to buy.

This is why many people get scammed easily. As long as you can speak to someone emotions, they will follow what you tell them.

just make sure you can backup your bold claims tho, or you won't be in business for long.

Offer only what you can deliver on.

EXPECT And Overcome Objections:

Spend some time thinking about the objections your prospects would have and write them down below.

What are the main objections to the offer? How will you overcome these objections?

Think about that for a moment. If you’re not willing to guarantee any element of the products and services you sell, why on Earth should anybody trust you with their hard-earned money?

A powerful guarantee reverses the risk and it reduces the friction for someone to buy. This increases your selling power.

A guarantee can triple your sales.

Part 5: Drive Traffic

A business MUUSST have a marketing strategy in order to gain consistent business.

Turning advertising into profit is like the ultimate survival skill for businesses.

If you master this, you're essentially setting yourself up to never face a drought in your cash flow.

Think about it: every advert you put out there has the potential to bring back more than what you spent on it.

That's like planting a seed and watching it grow into a tree that drops more seeds, which then grow into more trees. It’s the cycle of growth that keeps on giving.

Get this skill under your belt, and you're golden. It's really important.

When you run ads, its not really to get people to buy immediately, rather, it's to get them aware of what you are doing and to bring them INTO your world.

(They start following you or join your email list)

Your ads should be created in a way that gets people to STOP SCROLLING and to CLICK.

• CURIOSITY & INTRIGUE

• SHOCK

• DIRECT BENEFIT

• IMPLIED BENEFIT

• FEAR

• VANITY

• SELF-INTEREST (Better, Richer, Stronger, Faster, Healthier, Happier, Sexier, Fitter, Smarter)

Part 6: Seal the Deal

The last step in this process is the Sales mechanism.

If you’re selling a product or a service, the best way to close the sale is to have a free 30, 45 minute or 1 hour zero-pressure very helpful conversation.

This conversation can close 80% or better, depending on your own individual results.

90% of people don't know how to sell.

They basically vomit every feature and benefit of their service during their sales presentation in the hope that something hits a nerve that will make the prospect buy.

NO!

You need to be asking them questions, GET THEM TO TALK.

A doctor cannot prescribe you medicine if they don't know whats wrong with you.

A prescription without a diagnosis is malpractice.

It's the same in business, you’re trying to diagnose someone’s issue and then, if what you’re selling can help them, you make them an irresistible offer — an offer they can’t refuse.

If you can’t help them, let them know that what you’ve got isn’t a great fit and can’t help them solve their issue.

Not only is it the right thing to do, but it also creates goodwill and they will understand you’re not simply quick to make a quick sale, but are genuinely trying to help them solve their problems.

The word will get out and you will be rewarded for this approach.

The Type Of Questions To Ask

Find the real reason WHY they are engaging with you.

Then, find out where do they want to go and their desired outcome. Find out their ‘Why’, and get them to picture exactly what life will be like after they get there.

The Admission

This is where you get them to express everything they’ve been doing so far.

Their struggles, frustrations, challenges. What has worked and what hasn’t, and why?

Remember this: If it’s not important to them, then end the call. You're not a free therapist.

If they don’t have a burning desire to solve this problem, it doesn’t matter what you’re offering or what you’re charging, they won’t buy. Save yours and THEIR time and move on, until they are serious.

After you’ve established the burning problem they’re trying to solve, this is the part of the call where you transition into the value you promised up front in your irresistible offer.

Getting The Commitment

Once you’ve delivered your value piece it’s now time to gain commitment.

if they are looking for what you are offering and they are a great fit, then this is where you gain commitment and transition into your offering.

The Prescription

This section of the conversation is to simply tell them what you’ve got to offer and what you can help them achieve.

Tailor this to the specific problems they told you they were having earlier in the call and position it as exactly what they need — because it is.

This should be no more than 2 minutes long.

Based on the tone and involvement in the call, you should have a good read if they’re cold, warm or hot.

State your price and what your services cost. Say it with pride and conviction.

Do not hesitate for a second and do not pause to get a confirmation once you state your price.

THEN, YOU DON’T SAY ANOTHER WORD.

“The person who speaks first, loses"

You’ve stated your offer. Now you must show confidence by waiting for their response.

Collect their payment details and boom. You’ve closed the deal and won a client.

This can be applied to any business model, whether it's online or not.

whether its a service based business or a business that offers a product.

And it can even bu adjusted in a way to secure sponsorships, contracts and deals but it'd have to be adjusted slighlty to fit those business model which don't involve selling products or services.

if you have any questions, dm.

Talk soon.