XaiJu
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the social media beef report

in this report i talk about...

-how institutional failure has led to the success of independent outlets (podcasts,substacks,patreons) as an alternative for people looking to form a media-consumption-diet-turned-peer-group

-how those independent outlets are then pressured to fulfill the role of the institutions that came before them by recreating consensus worldviews/endorsement networks

-how the contentious nature of building these endorsement networks leads to conflict and resentment (how the oversharing and co-signing that builds up the outlet is the same thing that inevitably causes it trouble)

-formation of “Negative Fandoms”, or places where people congregate on social media to relentlessly criticize the object of their fandom

-conflict is the content, all the different things made in response to a post are an inseparable extension of whatever content initially provoked them to be created

-the content hierarchy of appreciation, guilt, and conflict

-how conflict is emotionally and algorithmically designed for audience participation


the social media beef report

Comments

Amazing!

Fabiano Pereira de Carvalho

SO good!

André Alves

you're the man now brad

I love this but I'm really gonna need you to end your videos with a full-length song over memes

Can obligate LARPers self-parody?

Sarah Gold

🥴🥴🥴🤢🤮🤯💥

0_o

ouch

Yay

very nuanced

Nifty Decks

Real banger video. No ratio. Truly GOATed in the sauce. Still have yet to touch grass.

hahahaha fuck you bitch 😆


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