A week or so ago, jacksfilms tweeted asking other creators how long they spent on thumbnails. It was really interesting reading the answers, ranging from 20-30 minutes to half-days to more. We're super not consistent... sometimes a thumbnail will come together in 30 minutes and sometimes it takes a full day. So many things to think about. We've been going back and forth about the thumbnail for the toast coasters so I thought I'd share a little bit about the different things we consider and also see what you guys thought about the thumbnails!
So, for the toast coasters, here are the things we're considering:
1) Does it communicate what we're doing in the video without giving away tooooo much (we want people to feel compelled to click to find out more)
2) Does it communicate that it's going to be an entertainment-focused video, not an instruction-focused video
3) Does it look like an "Evan and Katelyn" thumbnail
EDIT: Title options we're considering are:
-Can we improve this 5-Minute Craft? (Toast Coasters)
-Can we improve 5-Minute Craft Toast Coasters?
-DIY Toast Coasters
-We made Toast Coasters
Our first stab was the simplest, but it does seem to communicate some sort of test/improvement happening. Our worry was that without our faces, would it just look like a 5 minute craft video and not an E&K video? First attempt:

Second attempt added us into the mix. My worry is that it's a little similar to the BUY vs DIY thumbnail. But it does communicate more that there will be some sort of test happening:

3rd attempt is simplified, keeps us in it, and still keeps the 5 minute craft image. But it might be more confusing because unlike the other 2 options, you only see one toast, not 2, so does that make it less clear that we're doing some sort of test/comparison?

Anyways, curious to hear y'alls thoughts and I enjoyed braindumping our thumbnail struggle. Hope y'all are having a great weekend!
<3 Katelyn
Evan and Katelyn
2020-02-27 00:55:18 +0000 UTCRichard Hetherington
2020-02-26 19:28:28 +0000 UTCDJ Medina
2020-02-25 20:57:41 +0000 UTC