Peter Chung

TXU - Zigster "Be on Alert"

Spanish version of the first Be on Alert spot for Texas Utilities. I designed and directed the first of the two spots to teach child safety around electricity. The introduction of their cartoon mascot Zigster, the kid friendly lightning bolt.

Produced by Acme Filmworks at Eternity studio in Seoul, 2003.

TXU2 - Be On Alert #2 - Animatic

TXU2 - Be On Alert #2 - Characters & Storyboards

Character designs by Won Sunggoo. Storyboards by Yoon Younggi.

TXU2 - Be On Alert #2

The second spot in the campaign for TXU (Texas Utilities) produced by Acme Filmworks and animated at DNA studios, Korea. My involvement was as supervising director. Yoon Younggi handled animation. Character designs are by Won Sunggoo.

Podcast 31 - Project: PILOT week 5

The discussion portion of week 5's lesson in my current pilot workshop. The lesson is in response to the most common problem I find in both student and studio films: the failure to address the emotional needs of the audience by focusing exclusively on the needs of the fictional characters. 

Alexander Senki - Promo Film

In 1996, I was invited to participate in the development of an animated adaptation of Alexander Senki (Alexander War Chronicle), a retelling of the life of Alexander the Great by novelist Hiroshi Aramata. The publisher Kadokawa Shoten had sponsored many animated productions based on their books and manga, many of which were produced at Madhouse Studio. The producer was Masao Maruyama and the director was Yos...

Podcast 31 - Project: PILOT - week 4 - Discussion

I started off week 4 of my current pilot workshop with a discussion where I shared some newly selected favorite and least liked clips. The class is usually taken up by reviews of student work. As happens with every group of new students, there are always a few who decide to include flashback scenes in their short films. These clips were chosen to demonstrate why this is not a good idea.

The first clip, from Christopher Nolan's The Dark Knight Rises, is not on the topic of flash...

Rally's / Checkers #4 - Johhny Law

The fourth Holly spot was to promote the 2 for $3 deal on Rally's Bacon Cheese Champs.  The agency's concept was about sharing the extra one to make someone happy.

They were always trying to push the boundaries of propriety and good taste. The original concept for #4 involved Holly racing against a couple of lesbian hot rodders through a convoy of semis, which was shot down by the client. After this one, they were finally told to back down. Showing their product used to br...