XaiJu
Daniel Schneider
Daniel Schneider

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Underrated?

Lately I have seen a lot of comments that my cards would be underrated. You would not say that if you never noticed the quality and potential.  So I am glad that people think that.

But underrated measured by what?

Are there other companies who are more successful? Yes, that is not even a question. But it does not really bother me. You need to keep in mind that I am a "one-man company". Other companies who sell the same amount of decks have at least one or two employees.

I'm an artist - not a business man, marketer or social media expert. Of course I know the basics and in this playing card bubble it is a common thing to promote your own deck through other content creators. A really easy way to reach more people and to get known.
But that is the thing. I hate nothing more than the feeling to chum up with someone only because of the profit in mind. If that is what I need to do to be not underrated anymore than I am glad that people think so.

What most people do not understand how much time I put into the design of my cards. The most insolent thing I have heard is that I would not have worked on a deck for half a year.

In the realm of the possible I do everything I can to promote my work. But mainly I design cards and besides, I answer all messages as quickly as I can when I am awake.
Enough work for three people already that I do all alone.

There are companies who want to make you believe that they care about their customers but in reality they never read your messages. Even with employees who could do that.

My last two Kickstarter campaigns were funded in two minutes. I know this happened because of the art and not because of a hype. If that is the definition of underrated, then heck yeah I love to be underrated.

Underrated?

Comments

I LOVE THIS!!!!!! (Version of the Polyantha Casino-Style Roses.) I wonder if this will end up being marked again? I bet it could!

Mathias Aduke

Better to be underrated than overrated! Especially when you mix large and small runs. The larger runs allow some decks to be found at a reasonable price; the smaller runs will keep happy the collectors, and those who have appreciated the Schneider artistry, customer service, fast communication and the grace with which you handle it all!

Thedmo Pink

People love the cards! And you have been so kind and helpful to me personally. The more popular or successful you get, the more jealous people want to bring you down to their level. Don't put any energy in trolls. Just listen to the constructive feedback from peers and you will be gold.

kevin waters

Okay okay I won’t saying anything about marketing anymore 🤪

Daniel Brown

You are a machine with a type of drive that is rare imo. Black Roses are so unique and inspiring, I can tell, as with countless others, that so much effort went into each release. It sucks that people can just say some bs without taking time to look into something further. There are so many things to appreciate about BR from the timeless design, to the pristine face cards, the inclusion of interesting features, and thought process of what ad cards/gaff cards to include in each deck. I feel that at the end of the day, when certain ppl see another's success, it provokes them to jealously and controversy. Or they could just have a spirit of a troll. Whatever the case, to dismiss BR or Scheiders work is to show how little one actually knows and goes to make them look foolish. Also, Polyantha v2! Yes! I pray this is s reality👏👏👏🤓

Jorge Anido

Polyantha v2? And in the end, it doesn’t matter how you go about promoting and engaging with your fans. People will gravitate to something they enjoy. I love the fact that you engage with us and our chats. I love that you don’t need a hype man. I love that you make your decks available. Great work sells, and your last few Kickstarters and the remedies show that.

Danny Carey

There aren't many who put the same amount of effort in the decks they make than you do! I love your look on playing cards and the designing part of it! (Also, that deck looks great!)

Martijn van de Kant


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