Oxydol Goes Into High 1938 Procter & Gamble; Laundry Detergent Marketing

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'"Motion slidefilm" for Oxydol distributors & retailers, showing sales campaigns undertaken by manufacturer.'

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.

The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Oxydol

Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

Oxydol is the name of a laundry detergent sold in the United States, Canada, and the United Kingdom. It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927; it was P&G's first laundry soap. In the 1930s, Oxydol was the sponsor of the Ma Perkins radio show, considered the first soap opera, as Oxydol sponsorship put the soap in "soap opera".

In the mid 1950s the soap was suffering declining sales, due in large part to P&G's introduction of its popular detergent Tide. As a result, the soap formula was discontinued and Oxydol was transformed to a detergent product, with color safe bleach. In detergent form, Oxydol was one of P&G's best sellers for years until, ironically, in the late 1980s P&G introduced Tide with Bleach, which cut into the sales of Oxydol. P&G sold the brand in 2000 to Redox Brands, a marketing company founded by former Procter & Gamble employees. Redox Brands was merged into CR Brands in 2006.

https://en.wikipedia.org/wiki/Laundry_detergent

Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry. While detergent is still sold in powdered form, liquid detergents have been taking major market shares in many countries since their introduction in the 1950s.

Laundry detergent pods have also been sold in the United States since 2012 when they were introduced by Procter & Gamble as Tide Pods. Earlier instances of laundry detergent pods include Salvo tablets sold in the 1960s and 1970s...

History

From ancient times, chemical additives were used to facilitate the mechanical washing of clothing with water. The Italians used a mix of sulfur and water with charcoal to clean cloth. Egyptians added ashes and silicates to soften water. Soaps were the first detergents. The detergent effects of certain synthetic surfactants were noted in Germany in 1917, in response to shortages of soap during World War I. In the 1930s, commercially viable routes to fatty alcohols were developed, and these new materials were converted to their sulfate esters, key ingredients in the commercially important German brand FEWA, produced by BASF, and Dreft, the U.S. brand produced by Procter and Gamble. Such detergents were mainly used in industry until after World War II. By then, new developments and the later conversion of aviation fuel plants to produce tetrapropylene, used in household detergents, caused a fast growth of domestic use in the late 1940s...

Laundry detergents may contain builders (50% by weight, approximately), surfactants (15%), bleach (7%), enzymes (2%), soil antiredeposition agents, foam regulators, corrosion inhibitors, optical brighteners, dye transfer inhibitors, fragrances, dyes, fillers and formulation aids...